Crack. Albums. Widgets.

Doesn't matter to 50 Cent. A hustler's a hustler. Or a businessman.

And according to the G-Unit boss' new MTV show, "50 Cent: The Money and the Power," it shouldn't matter to you either.

Fif will star in and host a reality television show that pits contestants against each other in a series of challenges with the winner receiving seed money for their idea from the rapper.

"If I was just my image," 50 said in a statement. "I wouldn't have made this much money."

The rapper is a Forbes recognized entrepreneur who has manged a successful record company with business dealings in clothing, radio, and a stake in Glaceau Vitaminwater, which netted the rapper a $100 million plus profit.

In "50 Cent: The Money and the Power," the 14 contestants shared housing in "Camp Curtis," a warehouse in Brooklyn. The hopeful moguls were selected by 50 himself and will be judged by a wide panel of guest judges. LL Cool J, Danity Kane's Aubrey O'Day, Lloyd Banks, and Hot 97's Miss Info will all appear on the show. G-Unit member Tony Yayo will serve as Fif's "Underboss" on the show.

"50 Cent: The Money and the Power" is scheduled to premiere Thursday, November 6 at 10PM on MTV.---Anthony Thomas