Dr. Dre To Push Liquor To Promote Detox
Dr. Dre will introduce Aftermath Cognac as a part of an integrated marketing plan to promote the producer’s next album, Detox.
According to Billboard Biz, Geffen A&M Records (the parent company to Dre’s Aftermath) previously inked a joint venture deal with Drinks America to produce alcoholic beverages.
The cognac is scheduled to launch within the next 60 days, Billboard reports based on Drinks Americas documents that were made public. The same documents state the beverage is part of a marketing plan for Dr. Dre’s long-in-the-works album, Detox. In a recent interview with USA Today, Dre said the LP will be released by the end of 2008.—LaTisha Robbins