Jay-Z & Steve Stoute Launch Translation Advertising

Jay-Z and marketing executive Steve Stoute have teamed up to launch a new ad agency called Translation Advertising. According to a report in the New York Times, the agency will operate as part of Translation Consultation and Brand Imaging, which Stoute founded and continues to head after selling to the Interpublic Group last October. Interpublic, which is the industry’s third largest ad agency group will own 49% of Translation Advertising while Stoute and Jay will retain the majority stake and serve as chairmen. The new company will help clients reach the young, multicultural consumers that have long eluded major corporations looking to cash in on the estimated $2 trillion that this demographic spends each year. While Interpublic currently owns stakes in several agencies that market to the Hispanic and Asian-American consumer, they are underrepresented in the African-American market. Jay feels that with his intimate knowledge of the culture these advertisers are trying to reach, he can help companies communicate on a more genuine level. “If we sit in a room,” Hov explained to the Times, “and offer our ideas of how to reach consumers, how to speak to them—and this is not a cocky statement—put us up against anything, and we’ll win our fair share of battles.” He explained that his role at Translation will include providing input on creative and entrepreneurial ideas rather than the day-to-day operations. Stoute already has a proven track record in the marketing arena, with a client list that includes General Motors, Hewlett-Packard, McDonald’s and Reebok. Translation is expected to announce its first clients sometime in the near future.

  • kramer

    mcdonald’s, and reebok now you are speaking a nigger’s language. you forgot malt liquor, watermelon, and spinner rims. LOL

  • og bobby j

    1st client annouced : Camel Double Wides

  • http://www.myspace.com/fofent hood since 84

    this looks like something thats ganna pop in a good way for both these dudes…GOOD BUSINESS!!

  • Ben Frank

    Well now that he has an ad company…. You think roc-a-fella artists might get promo now???

    jus sayin

    • EReal

      LMAO!

      co-sign

      Yeah, Hov knows all about that demographic, Kingdom Come showed us that. rofl.

  • TheMailMan

    Wow..can’t knock the hustle!

    http://www.myspace.com/yelawolf

  • BIZZLE

    JAY-Z STAYS SHITTING ON NIGGAS…EARLY.

  • http://www.sp1200.net mirked

    og bobby j says:

    1st client annouced : Camel Double Wides

    lol ^^^ lol

    jay-z aint never gonna sleep..he always has shit planned “im a hustla homie”

    http://www.sp1200.net

  • Richard

    Ohio’s finest check me out and add me if you likw what you hear thanks

    http://www.myspace.com/rimestrike1

    http://www.myspace.com/rimestrike1

  • str8gutta1

    Jay-Z and Steve Stoute always log on to BRONXRAP.COM!!!

  • big skiz

    first rapper to make it to 1 billion. watch. real recognize real. money makes money. fuk haters. wassuper to all my nonhating gs ballers or not. peace

  • http://midstate-sport.com MIDSTATE-SPORT.COM

    man!

    JAY ALREADY HIT THE BILL,ON THE LOW

    MAN ITS TOO MANY HATA’S
    EVERY 1 HAS 99 PROBLEMS

  • dark kent

    y does jay wanna help billionaire white men take even MORE money from poor black kids? that aint cool…

  • tony

    yeah ittl help you dumb ass nigga that cant spell on this blog get some where how the fuck writes on this shit anyway

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