Ice Cube Teams with Microsoft for Online TV Network

Ice Cube and veteran West Coast producer DJ Pooh are teaming up with Microsoft to launch what they are describing as the world’s first real-time, online television network, The site will utilize Microsoft’s new Silverlight 1.0 technology, a browser and platform independent plugin that delivers multimedia content on the web in real time. UVNTV will provide full screen DVD quality resolution, Dolby surround sound and a channel guide with a video window. “We are thrilled to work with Ice Cube and DJ Pooh, both whom have proven track records and have been at the forefront in music, film and television,” said John Case, general manager of Microsoft’s Developer Division. “We see UNVTV as a leading example of the changing landscape of how consumers experience entertainment, and how the industry is seeking new interactive platforms to better reach their target audiences. By using Silverlight, UVNTV will have the capabilities needed to take the user experience to another level.” The site will also utilize social networking features such as profile pages and the ability to showcase their own talents on UViewTV, their user-generated content channel. Users will be encouraged to audition for productions, pitch show ideas and otherwise contribute to the network. Channels already lined up for the network include Snoop Dogg’s Snoopadelic TV, fashion designer Christian Audigier’s Live TV and Ice Cube’s own Hip Hop 24/7 TV.

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  • West Up

    Interent the new leader in the media. In less than five years BET AND MTV will be a wrap. What a genius. “ Making movie money you still investing in rhymes ” -Cube
    I guest gangsta rap made him do it.

  • Awaxx


  • 1,2,1,2…..anditdon’tstop81

    Cube stay winnin!

  • RefuG

    1st and yeah good for me and i like what cube is doing im glad people arent just sticking to hip hop and mad respect for that but we will know whats going on with this later when they fill the details in for us

  • Mic Lowrey

    I think this is a great idea and I am going to get my channel as soon as pooible

    Mic Lowrey /Eye Style Music /The Gucci Selections / Coming Soon

  • British B

    This year has seen some big power moves going down heres my rank

    1. Ice cube & Pooh microsoft deal
    2. Jay – Z Apple and Hotel chain
    3. Pharell & Vuitton jewellery
    4. I wonder what diddys & 50 gonna pop up with
    5. Dre & jimmy headphones

    Ice cube got hard dough bread not sliced shit that fresh out the oven coa coa bread.

    That all a artist need for promotion real time tv 24/7 a year. I can imagine rating wars for thanks giving dinner LOL

    I just hope they ban all the myspace gangstas that gona do live time shit that aint needed.

    Ice paving the way. Anyone got a update on Lukes stock price? is it going up or down?

  • Alcoholic Boogieman

    is the price of yo moms head goin up or down?

  • Koolkidkulture

    computer = the new tv.

    Boost Mobile Anthem 2.0
    Behind the scenes with Jeezy, JD and Mickey Avalon

  • lucky

    thats great. real hiphop need to be shown every where.

  • I RUN THIS..

    Power Move ofda YEAR..2008 iz a great yr..

  • i f*kks wit it

    proof you can be hood and still make it without being stupid…(t.i., game, and countless others) take lessons from old skool homies like dre, cube, and even master p. get that money cube