Dr. Dre and Jimmy Iovine Unveil New High-End Headphones at CES

Dr. Dre and Interscope Chairman Jimmy Iovine teamed up with Monster Cable to unveil a new line of high-end headphones at the Consumer Electronics Show in Las Vegas this past weekend. The headphones, called Beats by Dr. Dre, are said to use a new driver technology to provide “remarkably natural sound, incredible transient response and rich, deep bass.” The legendary producer and music executive have reportedly been developing the product for the past two years in an effort to allow listeners to experience the the full dynamic range, low bass punch and clarity intended by producers. “When I'm making a track I'm trying to capture the sound that makes me go 'now THAT's the shit! And I want that reaction from everybody who hears it,” said Dr. Dre. “I spend a lot of time in the studio listening to my music through headphones. With Beats, people are finally going to hear it the way they should: the way I do.” The Beats headphones come in a special carrying case with anti-microbial cleaning cloths, a special Monster headphone cable, a mini-stereo to 1/4-inch stereo cable adapter, as well as iSonitalk, a microphone/headphone adapter for
iPhones. “Dr. Dre is widely-known as the most critical ear in music today,” said Monster CEO Noel Lee. “This rare partnership with such an iconic artist is a testament to the both the need for high-performance headphones and the singular quality of 'Beats.'” The Beats by Dr. Dre headphones will retail for $399.95.