Dr. Dre and Jimmy Iovine Unveil New High-End Headphones at CES

 •  XXL Magazine  •  by XXL Staff  •  53 Comments

Dr. Dre and Interscope Chairman Jimmy Iovine teamed up with Monster Cable to unveil a new line of high-end headphones at the Consumer Electronics Show in Las Vegas this past weekend. The headphones, called Beats by Dr. Dre, are said to use a new driver technology to provide “remarkably natural sound, incredible transient response and rich, deep bass.” The legendary producer and music executive have reportedly been developing the product for the past two years in an effort to allow listeners to experience the the full dynamic range, low bass punch and clarity intended by producers. “When I’m making a track I’m trying to capture the sound that makes me go ‘now THAT’s the shit! And I want that reaction from everybody who hears it,” said Dr. Dre. “I spend a lot of time in the studio listening to my music through headphones. With Beats, people are finally going to hear it the way they should: the way I do.” The Beats headphones come in a special carrying case with anti-microbial cleaning cloths, a special Monster headphone cable, a mini-stereo to 1/4-inch stereo cable adapter, as well as iSonitalk, a microphone/headphone adapter for
iPhones. “Dr. Dre is widely-known as the most critical ear in music today,” said Monster CEO Noel Lee. “This rare partnership with such an iconic artist is a testament to the both the need for high-performance headphones and the singular quality of ‘Beats.’” The Beats by Dr. Dre headphones will retail for $399.95.

Tags:

  • KID PANAMA

    THATS WHATS UP RIGHT THERE

    • Cinsere

      Elliot Wilson FIRED!

      Daily Hip-Hop News:
      Breaking News: XXL Editor-in-Chief Fired
      written by Brandi Hopper
      Monday – January 7, 2008

      Long time XXL editor-in-chief Elliott Wilson was suddenly fired from his post at the rap magazine today (Jan. 7).
      Undisclosed sources from inside the XXL offices have confirmed that Wilson was terminated, though as of press time no reason has been offered. SOHH has learned that Wilson’s contract with XXL parent company, Harris Publications, was up this month. Souces say deputy Editor, Vanessa Satten, has been appointed interim EIC.
      Wilson began his career as a freelance journalist, writing for independent rap publications. Along with Sacha Jenkins, Brent Rollins, Gabriel Alvarez and Chairman Mao , Wilson started Ego Trip magazine in 1994. He joined The Source in 1996.
      A power rift between then Source publisher David Mays and the editorial staff prompted several disgruntled employees to leave and start their own magazine, XXL. After his own conflict with Mays, Wilson too joined the new publication’s ranks.
      Wilson made an infamous industry name for himself by penning scathing editorials which often took direct and personal shots at his former empolyee, competitors, internet sites, and artists.
      As SOHH previously reported back in Dec. 2006 Wilson was appointed to oversee DJ/producer magazine Scratch under the new name XXL Presents Scratch. In September of ’07 the mag folded.

      http://www.sohh.com/articles/article.php/13381

      • EReal

        EReal > YN

  • p

    I need some of those!!!! dre is a genius

  • co
  • http://www.hip-hopkings.com Stu

    What Hip-Hop fan can afford that? Unless they making the paper.

    • BIZZLE

      WORD!

  • kurtz

    Grado SR80, fuck this noise

  • this sh@! crazy!

    man wha the fuck dre?, no detox,no new em, no new banks, no bishop, where’s cassius, where’s joell? matter fact where in the sam hell is the detox? get’cha mind off this dumb shit and give me sumin’ to listen to while I fry these nasty ass french fries my nigga! I mean damn at least drop somebody album in corelation to the damn head phones!! gotdamnit! hip-hop stay losin!

    • og bobby j

      Remember the good ol days when these “musicians” actually made music and not fucking headphones, jewelry and vodka? no wonder the music nowadays sucks….

    • og bobby j

      Remember the good ol days when these “musicians” actually made music and not fucking headphones, jewelry and vodka? no wonder the music nowadays sucks….

  • http://www.xxlmag.com/?p=18110 Jay

    cosign what hiphip can afford to throw 400 plus tax on sum fuckin headfones.. i understand what hes tryna do but 400 dollars.. if ur into music that much 2 buy 400 dollar headfones that means ur probably not hustlin or doin shit like that ur probably makin hella music and have to save up to get those headfones..unless u got bread ur not gettin those

  • http://www.xxlmag.com/?p=18110 Jay

    hiphop fan can afford*

  • Flymasta

    DAMN THAT SHIT COST MORE THAN A NINTENDO WII IT’LL BE KINDA FUNNY IF NIGGAZ START ROBBING HEADPHONE FUCK THAT I BUY A WII B4 I BUY THESE

  • Rockcity

    How can a nigga so smart invest in making something so dumb? I mean come on headphones for $400.00 nigga please.

  • dub

    damn now if that ninja could jus give us somethin to listen to with those… f**k it, i mite just put out detox myself. get my pool in the background

  • http://XXLMAG DUNFIYA

    FOCK DRE & THOSE BLOODY HEADPHONES,”DETOX” WILL NEVER BE “CHRONIC” EVEN THOUGH HIS ARTIST LINE UP IS FLAWLESS,WHAT BEATS HAS DRE MADE RECENTLY THAT MADE YOU WANT TO REWIND?LOOK AT SWIZZ,RUFF RYDERS COMPILATIONS WERE THE CHRONIC ALBUMS FOR THE EAST COAST,WHERE IS SWIZZ WITH THEM PLAYED OUT 730 BEATS?400 DUNS?I’D RATHER BUY A PC AND CHAT WITH YOU BLOKES FOR 400 DUNS

    • Mr.Wang

      Nigga shutup ya bitch made faggot.

      Ya talkin’ nonsence bitch. Dre goin’ come up with da Detox soon and it’ll be a banga.

      Stop smokin’ da crack man. It’s not good for ya.

      • http://XXLMAG DUNFIYA

        MR.WANG YOU FOCKEN PUSSYCLOT QUEEN,YOU CHAT WRECKLESS OVER THE INTERNET BUT I BET YOU BE THE FIRST ONE TO RUN WHEN ME AND MY BREDREN KIDNAP YOUR MUPPET ARSE….IM IN AMERICA TERRORIZING YOU CUPCAKES

        • B-EZ

          LISTEN UP LIL BRITISH NIGGA….ILL KNOCK YOUR ASS OUT LIKE MAYWEATHER DID YOUR BOY HATTON. I WILL MAYWEATHER YOUR ARSE HOMIE. THAT CUP OF TEA SHIT AINT FLYIN OVER HERE. BRITS HAVE ZERO SWAG HOMIE.

        • Mr.Wang

          What’s crackin’ nigga! I agree wit B-EZ man 4real. This fo my nigga Dunifiya since he so hard.

          You claim to be all gangsta and shit but I see right though you nigga. I ain’t fazed by ya nigga, I’ll get da choppa from my nigga up north find ya punk ass and start sprayin’ ya punk bitch.

          lil brit nigga can’t see me. Nigga I’ll murda you nigga this ain’t no game!

          End a story I fuck ya up, goin’ bring ya funky ass comments nigga I’m ready.

          Punk brit wanna fucks wit me must be out ya monkey ass mind.

        • http://XXLMAG CLARET ON MY SNEAKERS

          FOCK MAYWEATHER HE’S LIGHTWEIGHT,THE LAST “HEAVYWEIGHT CHAMPION OF THE WORLD” WAS LENNOX LEWIS,BEATING THE BRAKES OFF MIKE TYSON HA MUPPET…B-EZ & WANG YOU ARE BOTH PANTS,YOU YANKS ARE SLOPPY AND CAN’T FOCK WIT DEM DREADED SHOTTAS CHI CHI BWOYS….MORE TIME

        • http://XXLMAG dunfiya

          LENNOX LEWIS > MIKE TYSON

        • Mr.Wang

          Who dis nigga Claret on my sneakers?

          Nigga shutup I’ll fuck you up bitch. Niggas like ya self wanna talk but I’ll knock the shit out ya homie.

          Keep talkin’ bitch.

        • EReal

          In Britian they have like what, one camera for every 4 people? And what do your cops carry? Billy Clubs n Tazers. Uhm, Yeah…hahahaha

          4 words for you, ya british hoecake

          No Flash, No Bang

          Word to T.I.P. fucka. lol.

        • Mr.Wang

          I can get with what EReal talkin’ bout.

          Oh yeah, da little british fag who stay ridin’ da cocktails of da W.A.N.G. can go suck a fat dick.

          Stop takin’ it in da ass british nigga!

  • fireforreal

    Great idea but what regular day to day cat can afford those ? I guess there just straight for producers who sell tracks for gee’s and gee’s.

  • Tek

    Look out for Detox September 2000-never…

  • Three4

    If these are really good headphones, I´d buy them for 400$, no doubt

  • Trickdd

    Ima Have To Cop Them LOL if You Have A Job You Can Afford Them I Make 900 Every Week Im Only 19 Fuckin Lazy Basterds and i still make time to do my music couse i love music at the end of the day thats what makes me happy

    • B-EZ

      THAT DOPE MONEY AINT GONNA LAST FOREVER HOMIE…GET A BANK ACCOUNT FUCK THE HEADPHONES NIGGA

      • I KNOW MUSIC

        co-sign b-ez

  • http://myspace.com/abstraktsoundz Abstrakt Soundz

    meh… i gotta hear em first. cuz i havent heard anything that tops my Prestige Series Grado Labs. But the Beats look like theyre extremely bass heavy n might bring out bass thas not really there. but well see…

  • tom

    dre make em so that you can listen to defuckintox nevercoming out! but pay up 4 da lousy fonez.

  • blkpwr79

    Why do most of y’all try to cast the average hip-hop listener as “broke”… “too busy hustling”. Not all hip-hop fans are street hustlers. And even if you are i gaurantee that 90% of y’all that said you aint got bread for these headphones got a PS3, an x-box or an expensive sound system in your whip. You’ll spend on what your into. If a $399 PS3 is more important than listening to good quality sound…dont hate. To each his own.

  • Blakjustice

    Elliot got canned….Man….

  • http://myspace.com/ser0productionz SER0 PRODUCTIONS

    SIIIIICCCCCKKKKKKKKKKKKK… Coppin Dose 4 Sho…

  • Fire

    What the hell? Those are some expensive headphones. As if Dre and the company aren’t making enough money. Drop the price.

  • Tyler Rosecrans
  • Black

    Damn xxl you slipping man… Yellow Nigga got fired and i had to read it at another site?
    Bol & Billy better watch their backs.

  • Trickdd

    I DONT SELL SHIT IM JUST A HARDWORKER I WORK AT LOWES BUT IM MAKEIN ENUFF TO TURN MY ONE ROOM INTO A STUDIO I DO MY DAM THING TO GET MY MONEY AND WHAT I WANT AND I SUGEST YALL NIGGAS ON THE COMPUTER JUST SITTIN HEAR 24/7 DO THE SAME AINT NUTN GIVEN TO YOU IN LIFE UNLESS YOUR MOMMY AND DADDY IS RICH BUT OTHER THAN DAT JUST DO YOU AND GET YOUR SHIT STRAIGHT PEACE 2394LIFE

  • KLETEWOOD

    Man….I listen to beats through BOSE noise cancellation headphones. You can hear beats like the way they are supposed to be heard.

    They are bank! I be rollin with an Ipod and Bose Headphones…straight $700 setup; but worth it.

    • render

      homie, you’re just askin to get jacked

  • RAGRAGO

    WHO CARES..IF DEY MADE TOILET ROLL U’D PROBABLY REPORT DAT TOO..PEOPLE DYING OF AIDS IN DA HOOD AND ALL DESE PUNKS CAN THINK ABOUT IS HEADPHONES…FUCK JIMMY JUWEY..AND HOUSEBOY DRE FUC ERM…PARASITES

  • Trickdd

    WHAT DO YOU WANT THEM TO DEPRESS PEOPLE EVERYDAY LOL THIS AINT THE NEWS XXL AINT JUST TRYIN TO TELL YOU WHATS WRONG IN THE WORLD THIS IS ABOUT MUSIC HIP HOP SUMTN THAT CAN CURE HATE NOT AIDS GO TO A AIDS WEB SITE IF THATS WHAT YOU WANNA READ ABOUT COUSE I SHER AND THE HELL DONT WANNA READ NO DEPRESSION NEWS . WHO WOULD COME ON A HIP HOP WEB SITE AND SAY THAT THOUGH 4REAL DID YOU THINK YOU WAS GUNNA COME IN HEAR AND READ SUMTHIN ABOUT AIDS YOU SOUND LIKE ONE OF THEM PEOPLE THAT THE NEWS ALLREADY BRAINWASH IF YOU THINK LIKE THAT I NO YOU AINT GOT THE MINE ARE HEART TO EVEN LISTEN TO HIP HOP YOU COULDNT HANDLE IT CUZ YOU WOULD BE OUT DOING STUPID SHIT JUST CUZ YOU HEARD IT IN A SONG

  • tre

    It’s cool that he made headphones and all, but if that nigga don’t put out a cd, how the hell are we gonna listen to his music “the way it’s supposed to be heard?” And $400?! It’s a genius idea, but can’t no one afford $400 headphones. Shit, niggas can’t even afford ten dollar CDs no more. Interscope should give away like 200 free pairs for every album it drops this year, via golden ticket or something. Now that’d tight.

  • ~$H@KIM @LL@H~

    I have a studio setup and these headphones must be great for $400 cuz thatz like top of the line shit. I bet tha sound is amazing on these headphones I might have 2 check these out

  • Ali

    I’d buy em if they make Lil Boosie sound like Rakim lol……& Dre hurry up and unviel Detox i cant wait!

  • GothicVampireEmo

    I DONT SEE WHATS SO SPECIAL ABOUT EARPHONES DR DRE IS CRAP

  • J

  • Pingback: daily dos: building an army on mun2 :: The Best Music Channel Since 4 Ever - A.J.

  • http://koolkidkulture.blogspot.com/ Koolkidkulture

    ehh.

    Boost Mobile Anthem 2.0
    Behind the scenes with Jeezy, JD and Mickey Avalon
    http://www.youtube.com/watch?v=3er-A6HsW8w

  • http://lawvegas.net las vegas securities lawyer

    GEEZ!I did a crazy long reply to your article but my internet crapped out and I lost it all! Oh well, just wanted to say that it was a great article! Nicely done!