Pharrell Opens BBC/Ice Cream Store In NYC

Japanese fashion designer Nigo and producer Pharrell Williams celebrated the U.S. grand opening of their flagship Billionaire Boys Club/Ice Cream store in the Soho section of Manhattan last night. Located on 456 West Broadway, the colorful line of clothing and sneakers is a reflection of Pharrell's signature style. “I'm a student of the game. Nigo has shown me a lot and I've learned a lot from Marc Jacobs,” Pharrell told XXL at the opening. “We wanna make sure that [the line] is top notch." Skateboard P says he plans to expand the franchise with a store Japan within the near future.