E-40 Celebrates 20 Years in the Rap Game, Announces New 40 Water Deal

Bay Area legend E-40 will celebrate his birthday and 20 years in the rap game on Thursday, November 15 at the Poetry Nightclub in the Forum Shops at Caesar’s Palace in Las Vegas. The Ambassador of The Bay is also set to unveil his newest business venture, a line of flavored water called "40 Water." The rapper, who also owns Fat Burger and Wingstop fast food franchises, is no stranger to the concept of entrepreneurship. “Rapping brought me into the entertainment game, once I got in my eyes got bigger,” 40 said in a statement. “As a business man I get the best of both worlds and the privileges of working and reaping the benefits at the best time in my career.” Attendees of the birthday bash will also get the opportunity to preview tracks from the Vallejo native's next LP, Ball Street Journal, which is scheduled for release during the first quarter of 2008.