Common Recruited for Lincoln Navigator Marketing Campaign

U.S. automotive brand Lincoln has recruited Chicago MC Common for a new marketing campaign touting their 2008 Navigator line of SUVs. Through this exclusive partnership, the rapper will appear in Lincoln’s nationwide television, radio and print campaigns for the 2008 Navigator model. The first TV spot, called “Common,” will air on November 25 during the NFL Sunday Night Football broadcast on NBC. The spot is said to spotlight the people, places and experiences that shaped the MC during his upbringing in Chicago. The print and radio spots will follow in 2008. Additionally, Com’s music will be licensed for use in ad spots on TV and web, and he will be performing and making appearances on behalf of Lincoln in support of the campaign. There will also be tie-ins with his books, line of hats and his live tour. Lincoln has also agreed to support Common’s nonprofit organization, the Common Ground Foundation and will be sponsoring the Start the Show n’ Bowl fundraising event in February of 2008. “I am very enthused and honored to connect with Lincoln, “said Common in a statement announcing the deal. “I believe that this union will be creative, fresh, and classic. Most importantly, it’s a way for Lincoln and me to give back to the community and people in need.”

  • http://myspace.com/youngdeuce513 Young Deuce aka Princinnati

    Midwest stand up. Common is finnaly getting all the respect he deserves and now he’s getting the money that he deserves. Get your paper Common. Much respect.

    myspace.com/youngdeuce513

  • gripping grain

    records sells might be down. but a price to a great man will always find its way to him.

    BE

  • TGUTTA

    Get it Common…This is well deserve. I hope that man the best in his career because he’s so humble…

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  • Mayor of the D

    Linoclon = $50,000

    Hood rat= $50.00

    Common+Lincoln partnership= Priceless!!!!

  • http://www.wooohah.com Yeti

    Good moves by Common. Check out all the other movies and moves he is making at this site here…

    http://www.wooohah.com
    Where hip-hop and Hollywood collide

  • gerald n the birdman

    What a sellout bitch ass muthafucka.

  • LOL

    U GUYS ARE PIECES OF SHIT. HES SELLING OUT.

    IF 50 CENT DID THESE PPL WOULD BE SAYING ITS A CONSPIRACY FOR CORPORATIONS TO MAKE BLACK PPL LOOK BAD.

    THIS IS JUST AS COMMERCIAL AS ANYMORE ELSE

    GAP COMMERCIAL ASS NIGGA

  • iNfAmOuS

    @ gerald n LOL:

    you fucks don’t understand the meaning of selling out. what? he’s a sellout cuz he wants to eat good? man, fuck ya. let the man make his money in this struggling industry. he’s one of the very few that have stayed true to the game. true lyricist. his words hold weight. now ya say he sellin out cuz he’s tryna make money by using the means this same industry he’s been a father to provided him? Common IS hip hop. KRS ONE IS hip hop. Wu IS hip hop. let them make their money. God Bless Com. do ya thing, homie.