Rocawear Loses Bid for Naming Rights to New Jersey Nets Arena

rocawear_logo.jpgRocawear, the clothing company founded by rapper and mogul Jay-Z, has lost its bid for the naming rights to the New Jersey Nets Continental Airlines Arena. According to the Bloomberg news service, the Izod apparel company outbid Rocawear. Although Rocawear and Izod both entered bids of $1.4 million per year, Izod sweetened the deal with an offer of cash as well as a marketing package. Through the deal, Phillips-Van Heusen—the Izod brand’s owner—will buy and create advertising for television and other media. Continental Airlines, which currently owns the naming rights, backed out of its $1.3 million annual contract after the New Jersey Devils hockey team left the venue. The arena will open with its new name on October 31 when the Nets play their home opener against the Chicago Bulls.

  • killa

    that’s lame

  • http://xxlmag.com Bol

    Crap!

  • http://myspace.com/twerkolator twerkolator

    crap is right…

  • Brooklyn

    1.4 million a year!!!!! I wish I was getting paid that much a year lol. With their name on the arena only they probably would be seeing millions a year.

  • http://www.myspace.com/adnan_bigboz RefuG

    ahh Jay u cant have it all big boy

  • http://myspace.com/kinsnspace kinsnspace

    PEACE,CANT WIN EM ALL(MAYBE U CAN?)

    myspace.com/kinsnspace ,kin camellimeem.com

  • freakyfiikkii

    On Jay’s next song…

    For this time only, the ROC is not in the buildin,
    Alligator imprints will grace the top of arena’s ceilin.
    I may have lost the bid for $1.4 million,
    But fuck it, I’ll buy the earth and hurt everybody’s feelin

  • Anli(Aint.Nothin.Like.It)

    Damn New York cant win for shit huh? Yankees, Bills, Now Hov..Fuck up cuz I was really rootin for him to pull that off. Its all good he’ll get it back. Dallas Tx stand up!!!

  • RAY

    I worked for that company ..all those white people that worked (except for the one that smoked weed)there were asshole’s.Racism IS ALIVE IT LIVE’S PHILLIP-VAN-HUSEN

  • REESE

    DAMN….

    I GUESS YOU WIN SOME AND YOU LOSE SOME.

    BUT THIS WOULD HAVE BEEN A HUGE WIN FOR JAY.

  • http://xxlmag.com houston’s finest

    good, the roc-a-fella arena would’ve sounded terrible

  • MDAce15

    Damn! I wanted the ROC to get it! Its all good tho Jay. No matter who’s name is ON the building we know the ROC is always IN the building!!! Holla!

    P.S.American Gangster in Stores November 6th.