MTV Arabia Network Launches with Hip-Hop Focus
According to a report in Variety, a new network called MTV Arabia, which will bring MTV’s music programming to the Middle East, will have a large focus on hip-hop. The network, which is a partnership between MTV Networks and Dubai-based Arab Media Group, is importing existing MTV programming like Cribs, Pimp My Ride and Total Request Live, but will also be introducing original Arabic-language productions. The flagship show, Hip Hop Na, is a 12-episode series that will hold auditions for local rappers in seven Mideast cities. The winner from each city will record a track for a soundtrack album. Hip-Hop Na will be hosted by American hip-hop producer Fredwreck (who is of Middle Eastern descent) and Don Legend of Saudi rap group Jeddah Legends. MTV Arabia will begin broadcasting on November 17.