Universal Music Introduces Legal Mixtapes

ume-logo.jpgEver since the Recording Industry Association of America [RIAA] arrested DJ Drama and Don Cannon in January 2007, mixtapes have slowly died out. Universal Music Enterprises, though, is looking to revive the stagnant scene by introducing a new series of legal mixtapes entitled, Lethal Squad Mixtapes. According to Billboard, the first volume of the series was released on July 13 to little fanfare. The mixtape, which was mixed by Washington, D.C.’s DJ Bear, featured songs by Kanye West and Fabolous but has only sold 5,800 copies. “How ironic,” DJ Drama told Billboard. “I guess they’ve realized just how important mixtapes are.”

“I’m excited to see them do something different,” says Thuy Ngo, Vice President at Irvine, Calif. music wholesaler Super D. “But it’s like they’re a day late and a dollar short. After the RIAA cracked down, all of us stopped carrying mixtapes.” The second edition in the Lethal Squad Mixtapes will be released in September, but according to one of the anonymous retailers Billboard interviewed, the idea isn’t likely to succeed. “It’s a good idea,” the retailer said. “But you need the underground credibility, and nobody knows the DJ on it.”

  • May

    Eh…we’ll see how this goes…because this idea seems real corny to me…I ain’t never hear of a DJ Bear

  • Trev-O-Negative

    C dis is da same reason they won’t legalize weed,cuz once da government get they handz on it,it’z not even da same nemore.Who da fuck wantz 2 buy legal mixtapez????Da only way dis shit iz gonna sell iz if u get sum big name DJ’z 2 promote this shit,but then dat wuz da whole importance uv mixtapez in da first place.With lil promotion(jus da reputation uv da DJ)mixtapez sold on da corner like crack.Now 2 try and make it betta u give us this bullshit???

    FUCK DA RIAA!!!!!!

    Da only way u gonna get “REAL” DJ’z 2 co-sign dis shit iz 2 sign them 2 a lucrative contract,otha than dat all this is doin’ is contributin’ 2 da further death uv hip-hop.

    Thanx alot RIAA!!!!

    Oh yeah,a special FUCK U!!!!!,goes out 2 bill o’reily,don imus,al sharpton,and jesse jackson(yeah even those 2 “niggerz”)4 contributin’ 2 da death uv a true art form.(NOTE:I used da “er” cuz when they co-sign sum bullshit a white man who hatez rap sayz,it showz that their ignorant.)

  • jg420

    Dj Bear? We will probably see yung joc’s garbage music on here

  • CMoney

    Ladies & gentlemen, mixtapes have officially gone commercial. :-/

  • Blakjustice

    Anytime you got Corporate Thugs trying to make a dollar off the backs of folks, it’s bound to stink. I’m glad no one (less 5,800 idiots) bout this bull crap. 5,000 of those 5,800 we were probably Universal and affiliates employees.

    Garbage.

  • REESE

    MANNNN….

    THESE CORPERATE GUYS ALREADY RUINED HIP-HOP!!!!

    NOW THEY’RE MESSING WITH MIXTAPES…….BUT I THINK THAT IS SOMETHING THEY CAN’T MAKE CORPERATE.

    THE WHOLE POINT OF A MIXTAPE IS TO BE SOMETHING MADE JUST FOR THE STREETS!!!

    NOT SOME CORPERATE BULLSH!T!!!!!

  • bizzle

    WHAT A J0KE, THESE RECORD LABEL CRACKERS WANT THEIR HANDS IN EVERYTHING..MIXTAPES ARE FOR THE UNDERGROUND AND THE STREETS. THESE LABELS TRIED TO SHUT DOWN THE MIXTAPES CAUSE THEY WEREN’T GETTING PAID..I KNEW THIS WAS BOUND TO HAPPEN. LEGAL MIXTAPES HAHAHA

  • Pingback: University Update - West 8 - Universal Music Introduces Legal Mixtapes

  • Hokus

    BOOOOOOOOOOOOOO!!!!!

  • Redd

    Fuck DJ dram. Lol

  • me nigga

    this is jus another way for crackers to get they hands on minoritys money. evry thing we create they wanna take. if this is a free country then why cant a nigga sell cd’s? kuz the crackers want they hands in the pot

  • http://www.myspace.com/suffadonthedonofthedistrict don dog

    ay fuck that shit right there…

    lemme break it down , how muhfuckas can understand it….

    the major labels is going broke,so they called in the feds to shut down the mixtape shit,and now they tryna make money off the street sales,…dont support that shit!!

    durty mtha fuckers

    Suffadon
    http://www.myspace.com/suffadonthedonofthedistrict

  • http://www.myspace.com/suffadonthedonofthedistrict don dog2

    and oh yeh

    Im from DC and still live in DC ,,,
    and I aint never heard of DJ Bear in my mutha fuckin life…i put that on my great gandmammas grave

    Sufafdon
    http://www.myspace.com/suffadonthedonofthedistrict

  • http://www.live365.com/stations/way3000 3waystreetradio

    the underground will always rule the power is in the people
    hot new radio station from jigg city check out all the hitz from lil bossie,webbie,nu$$ie,down bad and more listen here http://www.live365.com/stations/way3000

  • http://www.hoodgrownrecords.com/myhood Hoodgrown

    What the fuck is a “legal” mixtape but a compilation? Do they feature only Universal’s music? Do they have to go through all the bullshit to “clear” artists verse and music that’s not on their label?

    No one in the street is respecting this!

    Cartel
    MyHood – http://www.hoodgrownrecords.com/myhood
    The Adventures Of An Underfunded Hip Hop Label In It’s Quest To Be Seen And Heard!
    http://www.myspace.com/hoodgrown
    http://www.youtube.com/hoodgrown

    Anyone spit that FIRE? Wanna get on a REMIX?
    http://www.hoodgrownrecords.com/brix-contest

  • hiphop4eva1

    they should understand and realize that if companies and djs can come to a better understanding..stop the greed and know that everyone can make money..come to a happy medium..we can have better music coming out from the new and unknown artist..the “challenge” in music needs to be challenged…upcoming artist keep that going..some vet artist get to comfortable, some say that themselves…they need to respect the importance of mixtapes…and never let it die..
    also..

    ONE OF THE BEST MC’S EVER IS A FEMALE, LYRICALLY UP THERE WITH JAY, NAS, YOU NAME IT..AND SHE SEXY!..I ALMOST DIDN’T BELIEVE IT MYSELF..SEE FOR YASELF
    http://www.myspace.com/severe180
    also

  • 1016873rd

    Corporate thugz got nuthin in the sown because they monitor everything from street to the label. They means them, these cats who do dj..$$$ talks bullsht walks.

    Universal catch up with KILLinoiz..Rap can bumb, Hip-hop its take back money! Resurect the truth.

  • kill1

    you stupid mutha fuckaz trust a middle age white dude from billboard that can’t get a story straight? i could have wrote that bullshit by checking myspace. the devil is turning you against your own people. the reason you haven’t heard of dj bear from dc is because there is no fucking dj bear of dc. “the hotboy” dj quicksilva is the east coast dj of the year – pepsi/violator dj and on the air on WKYS 93.9 from 6-10 and bear HERRON of PHILLY produces for Jim Jones, Dipset, Infamous Mobb, Young Chris, etc. do your homework before you spit. also keep hatin, because their crew got a major distribution deal and no support from any of those universal labels. none of their artists will clear shit. the best thing that can happen now is that they put the game on their backs. that’s the only way any artists are going to get paid. if not the riaa will destroy it all. fucking my record store got hit last year and i’m still paying for it. those catz have been grindin to get a deal out of b-more for a minute. things aren’t always what they seem.

    one

  • Pingback: XXLmag.com | Hip-Hop On A Higher Level | » Legal Hustle

  • kill1

    you make some good points about the “legal” mixtape. though, i think there is a distinct between DJ BEAR of DC??? and the producer on the mixtape Bear HERRON of PHILLY who produces for Jim Jones, Dipset, Infamous Mobb, Young Chris, etc and “the hotboy” dj quicksilva who is the east coast dj of the year – pepsi/violator dj. billboard spoke to the suits and not the lethal cats. the track listing could have been better, but those dudes recorded it back in early May when no one knew half of those records. the just blaze young chris track i can’t find anywhere. duro hooked them up with the diamonds remix. i could go on and on about what i know. as for the nicole track… it’s featured on DJ L & DJ SUSS ONE, DJ Cool Kev, DJ Chuck T,DJ Smallz and several other mixtapes that have been released in the last few weeks. Polow Da Don and T.I. do their thing on it. if anything, dudes should give it a listen before they speak. their first one is dated now, but i know they have someone else coming next week from their myspace.

    i’m a big fan of xxl. keep hittin us with sh*t like this.

    thanks fam, one