Jay-Z Fits Florida Youth in Rocawear Gear
Def Jam president Jay-Z recently sent a large care package filled with over $2,500 in Rocawear clothing to the Campaign for Adolescent and University Student Empowerment (CAUSE) youth program at the Boys and Girls Club in Spring Hill, Fla. According to the Deland-Deltona Beacon, the mogul sent the gift as a thank you for their efforts after he met CAUSE program founder Matt Morton during a photo shoot for Rocawear’s “I Will Not Lose” social awareness campaign. After hearing about the accomplishments of the young people involved in the group, which raises money for causes in the area, Jay arranged for delivery of the gift. "Young people want to be a part of something great," Morton said. "We invite them to do it, then show them how to make it happen themselves." Morton himself is set to appear on billboards and in print and online ads for the Rocawear campaign starting this summer.