50 Cent Files $1 Million Lawsuit Against Advertising Company Over “Shoot the Rapper” Ads

50-cent3.jpgOn Friday (July 20), lawyers for 50 Cent filed suit against internet advertising company Traffix Inc. over a series of controversial ad banners. According to the Associated Press, the rapper is seeking $1 million in damages from Traffix for illegally using his image on their “Shoot the Rapper” ad banners. The banners, which have been called tasteless and offensive, stirred controversy earlier this year when they appeared on the Myspace pages of some of the victims of the Virgina Tech massacre. The ad features a moving graphic of a character that closely resembles 50, wearing a bullet proof vest and a fitted cap, and encourages viewers to “shoot the rapper” in order to win a prize. Peter Raymond, the attorney representing 50 in the suit, says that although the ad does not use his client’s name “it looks like him, and there’s no doubt the character is intended to be him.” Raymond says the G-Unit head is “personally offended” that Traffix used his likeness without authorization and suggesting that he is in some way endorsing the campaign. In addition to $1 million in actual damages, the suit also seeks unspecified punitive damages and a permanent injunction barring the use of his image without permission.

  • Sean

    lol he rich as fuk already wut he needa sue some1 over a million… 1st fukers

  • FerrariFfiftyyy

    HAHAHA. More money in the bank.

  • Mr. WestCoast

    do ur thing fiddy!!!!!ur zhit iz fiyah!!!!!

  • Mr. WestCoast

    do ur thing fiddy!!!!!ur zhit iz fiyah!!!!!

  • Mr. WestCoast

    do ur thing fiddy!!!!!ur zhit iz fiyah!!!!!

  • DADE COUNTY 305

    YEAH SUE THEIR ASS. THEY’RE QUICK 2 SUE RAPPERS,BALLERS ETC.

  • yung ceasa

    Mr. WestCoast Says:

    July 21st, 2007 at 11:23 am
    do ur thing fiddy!!!!!ur zhit iz fiyah!!!!!

    Mr. WestCoast Says:

    July 21st, 2007 at 11:23 am
    do ur thing fiddy!!!!!ur zhit iz fiyah!!!!!

    Mr. WestCoast Says:

    July 21st, 2007 at 11:23 am
    do ur thing fiddy!!!!!ur zhit iz fiyah!!!!!

    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

    if once you dont exceed…………..

  • LOL

    sue them crackas!!

  • http://haterfree.com me nigga

    Fif dnt need the money. he just settin an example for other internet companies.

    watch how many people get on here and declare how un-gangsta this is. let me ask you somethin. How gangsta is it to sit on the internet and say wat is gangst and wat aint. shoudnt real gangstas be out commiting crimes(its kinda sad that black youth thinks commiting crimes makes you cool)

  • derfla the hus’la

    get that money fif……

  • http://www.myspace.com/krazy_sexxxy_kool king_of_gq

    yET aNOTHER rEASON wHY 50 iZ aLWAYS IN dA pRESS…LMFAO…dO iT bIG 50…

  • $ufy

    yea 50 get them dickheads man
    get to the money homie

  • http://yahoo.com yacksippa

    man dude stays in da news i never now every body startin to like him i rember when motherfuckers where on some gunot shit ne way sue they ass

  • http://www.potspace.com/ RealNigga

    50Cent is Now OFFICIALLY a WHITE nigga.

  • Gallas

    sue dere ass fif, we no u dnt need da cash but dere always quick to pick up on any potential wrong doings u or otha rappers may encounter,

  • http://www.myspace.com/MikeDaleyBeats Mike D from Chicago

    what a fucking hypocrite

  • STUPID FUCK

    hey fifty aka 50 snitch ass bitch…..
    fuck you…..
    stop snitchin stop lyin……
    go fuck a gay biatch….

    this is the black wall street nigga….

  • Beav

    damn my nigga fif stay makin that paper!!
    rappin AND suein (spell?)

  • Trev-O-Negative

    Yung Ceasa says:

    if once you dont exceed…………..

    Lol!!! I believe,it’z “if @ 1st u don’t succeed”

    But anyway i feel,dat fif iz right in doin’ this,i mean jus da otha day my nephew wuz online and in da midst uv an argument he brought up da advertisement and laughed @ it’z likness.Da point i’m tryin’ 2 make iz dat dis advertisment iz an obviously usein’ 50′z image 2 generate intrest in their product,which meanz 50 should get paid,case and point.

  • brebre

    AMONG MILLIONS OF CELEBRITY RELATED BULLSHIT LAWSUITS, THIS SEEMS LIKE A FAIR ONE, IMO. STRAIGHT TO THE BANK AGAIN.

  • YUNG C

    paper paper all i need is paper..go head fif

  • Alex

    werd get that paper from them annoying pop ups

  • dat_dude

    50 sue dem dudes get paid cuz they stay talkin bout how rappers influence violence

  • http://xxlmag.com SOUTH SUICIDE QUEENS

    i like shoot the rapper popups

  • http://www.reggaetonpesao.com Lokixximo

    Yeah 50 do your thing sue them motherfuckers, nothing is free, they probably made 10 millions of your ad, do your thing

    http://www.myspace.com/lokixximo

  • Bmore

    Test

  • techfan 1

    Trev-O-Negative Says:

    July 21st, 2007 at 1:59 pm
    Yung Ceasa says:

    if once you dont exceed…………..

    Lol!!! I believe,it’z “if @ 1st u don’t succeed”

    No, stupid. Joke’s On You. It was intended that way because of the other dummy’s excessive comments, stating the same “do ur thing fiddy!!!!!ur zhit iz fiyah!!!!!” line.

  • Cuban Link

    lmao @ Yung Ceasa, aha.

    Damn, I was like who gives a fuck, but thats just horrible about putting that shit on VA tech victims’ myspace pages.

  • Sooo Wooo

    i hate those damn adds

  • http://www.nellysapplebottomclothingline.com Nelly

    That’ll teach them not to use stars for their own personal gains. Just make 50′s pockets fatter and fatter.

  • Casper

    I shot the rapper last week…where the fuck is my prize?

  • SAN FER

    get mony fif

  • roc

    I personally think that AD was extremely funny.I played that shit like 13 times.

  • http://xxlmag.com Capone

    what da fuck is wrong wit all thiz jealous motherfuckerz…50 is the best is gon do all yo asses up……….50 get da fuckin money homie

  • toke13

    SNITCHHHHHH

  • DICKRIDER!!!

    toke13 Says:

    July 22nd, 2007 at 3:49 pm
    SNITCHHHHHH

  • larfinstr82thabank

    If he wins this and donates it to charity hes the mutherfuckin man!!!!!!

  • NYHustler77

    he dontneed no more loot. damn shame he is trying to get rich or lye trying

  • Caine

    Yeah, he should donate dat money to da hood…

  • Walker V.W.

    50, shut up. All you do is run your mouth and now somebody does somethin’ of their own and you’re the first to complain about it. I got another movie/documentary for ya. “Stop Bitchin’ Stop Cryin’”.

  • monique

    i was wondering if he was gonna get mad about that ad. and i agree with CAINE