Yung Joc and DMC Grace Harley-Davidson Atlantic Beach Bike Festival

Bad Boy Records’ platinum artist, Yung Joc, performed last weekend in Myrtle Beach, S.C. at the Harley-Davidson Atlantic Beach Bike Festival a.k.a. Black Bike Week. Joc performed his smash it, “It’s Goin’ Down” for the crowed while the legendary Darryl “DMC” McDaniels of Run-DMC was on hand to lead motorcyclists on the free Harley-Davidson demo rides, sign autographs and pose for pictures with fans. “Harley-Davidson is continuously looking for ways to reach out to and be involved with the community in ways that are as unique and diverse as our riders themselves,” says Lynn Bonner, Director of Market Outreach, in regards to this year’s hip-hop flavor at the Atlantic Bike Festival.