will.i.am Designs New Uniforms for Hard Rock Hotel Staff

wiliam.jpgThe Hard Rock Hotel and Casino chain has tapped Black Eyed Peas front-man will.i.am to design a new collection of uniforms for their staff at various locations. Working with Lor-E Phillips, his partner in the i.am clothing line, Will created a series of 27 different uniforms designed specifically to accommodate the workers’ different job functions. “Designing clothes for Hard Rock Hotels was an exciting and challenging proposition that, given my background and own line, I was eager to accept,” said will.i.am. “My goal was to create a look that exudes upscale rock ‘n’ roll, leveraging the essence of the brand while contemporizing the staff’s wardrobe to provide a more stylistic and fashion-forward appearance.” The new uniforms will debut at Hard Rock’s two newest locations, Hard Rock Hotel and Casino Biloxi, which opens July 7, and Hard Rock Hotel San Diego, which is slated to open in 2008. The uniforms will also be incorporated at eight other Hard Rock locations by next year. Will.i.am attended the Los Angeles Institute of Design and Merchandising and in May he announced the launch of his new premium denim line, i.am.Antik.

  • http://www.xxlmag.com/?cat=29 noz

    this reads like an onion headline.

  • P$C

    what they gon wear… wigs wit dread locks????????

  • http://www.xxlmag.com/?cat=29 noz

    this is like an onion headline with no punchline.

  • My Effin’ Opinion

    at least they didn’t let Andre 3000 design them. You would think that you “quantam leaped” into a Hard Rock from the Jetsons if he did.

  • http://jarredr_904yahoo.com J-Reese

    Everybody on the staff needs to go on strike unless they want to look like some goof troop rejects. That dude can not i repeat can not dress. So why in the hell whould they let him dress other people.

  • Dow Jones

    Instead of hating the man you should be trying to figure out how in the hell will.i.fuckin’.m managed to make the connect to put this deal together. That’s crazy cake, what do you think he’s doing this shit for free? Hard Rock isn’t peanuts.

    “My goal was to create a look that exudes upscale rock ‘n’ roll, leveraging the essence of the brand while contemporizing the staff’s wardrobe to provide a more stylistic and fashion-forward appearance.”

    What the fuck, he’s getting ready to make all kinds of crazy cake sun!

    His management is fucking incredible!

    Is Hard rock a publicly traded company?

  • Rednose pit bull

    william is a bitch,he uniforms will look like fucking shit just like all the shit he wears…quit gripping his balls u little bitch..
    that fucking idiot cant dress for shit..thats not hateing on him,thats stateing the fucking truth,you are all a bunch of nut gripping little lames….fuck off

  • orangejuicejones

    I noticed white people have the craziest mentality bout shit like this. So the fuck what this man looks like Abbott and Costello’s disowned negro nephew, this mufucka is cashin in. Brothas and Hispanics due to the lack of white privilige and general opportunity that most of yall lames are too engulfed in to even notice will respect the man for gettin his grind on and cakin up

  • orangejuicejones

    I noticed white people have the craziest mentality bout shit like this. So the fuck what this man looks like Abbott and Costello’s disowned negro nephew, this mufucka is cashin in. Brothas and Hispanics due to the lack of white privilige and general opportunity that most of yall lames are too engulfed in to even notice will respect the man for gettin his grind on and cakin up

  • Rednose pit bull

    why the fuck does everything have to do with white or black with you idiots? none of this shit has anything to do with whites or black..get off it you stupid fucking idiots