will.i.am Designs New Uniforms for Hard Rock Hotel Staff
The Hard Rock Hotel and Casino chain has tapped Black Eyed Peas front-man will.i.am to design a new collection of uniforms for their staff at various locations. Working with Lor-E Phillips, his partner in the i.am clothing line, Will created a series of 27 different uniforms designed specifically to accommodate the workers’ different job functions. “Designing clothes for Hard Rock Hotels was an exciting and challenging proposition that, given my background and own line, I was eager to accept,” said will.i.am. “My goal was to create a look that exudes upscale rock ‘n’ roll, leveraging the essence of the brand while contemporizing the staff’s wardrobe to provide a more stylistic and fashion-forward appearance.” The new uniforms will debut at Hard Rock’s two newest locations, Hard Rock Hotel and Casino Biloxi, which opens July 7, and Hard Rock Hotel San Diego, which is slated to open in 2008. The uniforms will also be incorporated at eight other Hard Rock locations by next year. Will.i.am attended the Los Angeles Institute of Design and Merchandising and in May he announced the launch of his new premium denim line, i.am.Antik.