Diddy Wins Fifi Award For No. 1 Selling Fragrance

Bad Boy Entertainment Chairman, Sean “Diddy” Combs, has won this year’s Fragrance Foundation (Fifi) Award for his No. 1 selling fragrance, Unforgivable. The popular cologne was the No. 1 seller for 2006, beating out all other men’s and woman’s fragrances. Besides Michael Jordan, Diddy is the only African American to win a Fifi award, which is hailed as the Oscar’s of the fragrance industry. Due to the overwhelming success of Unforgivable, Diddy will launch Unforgivable Woman this September along with his Sean John Woman’s clothing line.