Chris Lighty & Warner Music Group Form New Joint Venture

chris-lighty.jpgWarner Music Group (WMG), and Chris Lighty, founder and CEO of Violator Management, has announced the formation of a new joint venture called Brand Asset Group. The new business deal is designed to “increase revenue by more aggressively managing artist brands from all genres and capitalize on the value of those brands through corporate sponsorships, strategic and integrates marketing campaigns and comprehensive brand extensions.” Lighty will act as the CEO of Brand Asset group and report to Kevin Lyles, WMG’s Executive Vice President. “Chris’ ability to transform artists into successful multi-media brands has made him a true pioneer,” Liles says. “Having working with Chris for years, I’m confident that together we can build Brand Asset Group into another powerful resource for our artists.” Lighty, who will still serve as the CEO of Violator Management, expressed his enthusiasm about the new business venture. “WMG is a company full of innovators,” says Lighty. “Together, we can leverage our skills, relationships and our combined strengths in order to benefit the music industry. There are new and significant brand extension opportunities for artists with different companies that have never been contemplated before. We are eager to work together for the mutual benefit of artists, fans, corporate sponsors and WMG.”

  • http://myspace.com/tedwa Teddy

    first

  • EReal

    Teddy Says:

    June 14th, 2007 at 12:02 pm
    first
    ^
    First in line to lick some ball sachs.

    I guess we know what label 50 is headed to.

  • andrew

    good now 50 could leave interscope

  • Galil ( STILL AFTERMATH) BISHOP LAMONT COMIN….

    Hah 50 thinks he is the boss of Interscope so I think that if somebody should leave it should be Interscope cause they shouldn’t waste their time cause 50 thinks he is the don.
    50 is not even the capo cause Jimmy is the ceo aka the don & Dr.Dre should be the capo of Interscope.
    BISHOP LAMONT COMIN….
    GIVE HIM MONEY GIVE HIM PUSSY!!!!!!!!!

  • ALCHEMIST

    HA!! 50 CENT PULLED OUT HIS MOTHA’ FOKIN’ ACE.. FUCK INTERSCOPE NIGGAZ PUSHIN’ DA’ DONS CD BACK AND SHIT. NIGGA SELLIN’ 10 MILLION RECORDS EVERYTIME HE DROPS.. PEACE BLOOD, MUCH LUV IN WMG, FUCK DA’ HOES!!!!!

  • flyboy403

    U guys r so dumb u know who is the director of a&r’s at wmg right ???
    That’s right its Jimmy motherfuckin Jones !
    U think fifty’s CD is gettin pushed back now imagine that hahaha

  • flyboy403

    And isn’t fifty supposed 2 retire after Curtis ?
    And why u guys all talkin bout don’s and capo’s ??
    Haha and u all say dipset don’t set all the trends ??
    I aint tryin 2 start shit haha that’s jus seems interesting

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  • BK Banga

    50 Gon sell wherever he goes. GGGGGG-Unit!!!!!!!!!!!!

  • http://wwww.yahoo.com Irv Gotti

    FUCK YOU CHRIS LIGHTY!!

  • http://www.xxlmag.com EReal

    flyboy403 Says:

    June 14th, 2007 at 9:50 pm
    U guys r so dumb u know who is the director of a&r’s at wmg right ???
    That’s right its Jimmy motherfuckin Jones !
    U think fifty’s CD is gettin pushed back now imagine that hahaha
    ^^
    I thot Jimmy worked for Atlantic. Not WMG.