chris-lighty.jpgWarner Music Group (WMG), and Chris Lighty, founder and CEO of Violator Management, has announced the formation of a new joint venture called Brand Asset Group. The new business deal is designed to “increase revenue by more aggressively managing artist brands from all genres and capitalize on the value of those brands through corporate sponsorships, strategic and integrates marketing campaigns and comprehensive brand extensions.” Lighty will act as the CEO of Brand Asset group and report to Kevin Lyles, WMG’s Executive Vice President. “Chris’ ability to transform artists into successful multi-media brands has made him a true pioneer,” Liles says. “Having working with Chris for years, I’m confident that together we can build Brand Asset Group into another powerful resource for our artists.” Lighty, who will still serve as the CEO of Violator Management, expressed his enthusiasm about the new business venture. “WMG is a company full of innovators,” says Lighty. “Together, we can leverage our skills, relationships and our combined strengths in order to benefit the music industry. There are new and significant brand extension opportunities for artists with different companies that have never been contemplated before. We are eager to work together for the mutual benefit of artists, fans, corporate sponsors and WMG.”