will.i.am Launching Premium Denim Line

Rapper and producer will.i.am of the Black Eyed Peas is teaming up with Blue Holdings, Inc., the manufacturer and distributor of Antik Denim, to create his own line of premium denim jeans. The line, which will be called “i.am.Antik,” will be a collaborative effort between the artist and the high-end denim line and is set to launch in August of 2007. Prior to joining the Black Eyed Peas, will attended the Fashion Institute of Design in Los Angeles, and he has styled and designed clothing for his fellow group members in the past. “I fuse genres of music and I will fuse eras and styles of fashion,” will remarked about his plans for the line. “I want to launch and market the clothes in a way that has never been done, combining music and fashion. I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album. I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more.”