Nelly to Host South African Version of Pimp My Ride, Plans Reality Show

Nelly and his company Fillmore Street Brewery, which manufactures his energy drink Pimp Juice, are continuing the expansion of the rapper’s brand into South Africa. The St. Louis native has entered into an agreement with U.K. based Screen Ventures and MTV Networks to bring the hit show Pimp My Ride to the African nation. According to his website, the parties signed a deal to produce 52 episodes of the show, in which old cars are customized and brought back to life. The St. Louis native will host the show alongside an as of yet unnamed South African presenter. Also in the works is an American Idol style reality show based on hip-hop performances. The show’s winner would be eligible for a two year recording contract with Nelly’s record label, Derrty Entertainment.