Nelly Brings Pimp Juice to South Africa

nelly1.jpgSt. Louis rapper Nelly is bringing his controversially named energy drink “Pimp Juice” to South Africa. According to Reuters, Nelly and three of his companies have entered into a partnership with South African holding company Mojalife to distribute the beverage in Africa. Peter Friedman, Mojalife’s creative director, says that 1.5 million cans of Pimp Juice have already been pre-produced for distribution in South Africa and they aim to maintain that level on a monthly basis. “Another three million units will be going out into our international export market in Australia, Nigeria and New Zealand,” Friedman continued. When Pimp Juice launched in the U.S. in 2003, it was initially met with protests over the use of the term “pimp” in its name and the perceived message it would send to consumers. In recent years the outcry appears to have died down somewhat. Pimp Juice will be available in South Africa as of May 18, and Nelly’s Vokal and Apple Bottom clothing lines are expected to follow soon after. In related news, Nelly’s company has also enlisted Canadian rapper Pimp Tea to help promote the Pimp Juice brand in the country. Tea’s 2004 hit record “Shake Your Caboose” has been remixed with added vocals from Derrty Entertainment artist Prentiss “Professir” Church and Toronto rapper D.O. The new version of “Shake Your Caboose” will be used in a Pimp Juice promotional campaign and is available for download from the drink’s website LetItLoose.com.

  • Paul

    1st; dee dee dee!

  • Cuban Link

    and we wonder why people blame hip hop for everything

    these poor people cant even afford to eat, and we’re gonna give them Pimp Juice.

    If u think it sends a bad image to children of the ghetto, seeing their idols dress up in diamond chains and drive Mercedes, think how hard its gonna hit Africans.

  • therapist

    Just what South Africa needed, Nelly.. Thank you. Thank you for exploiting an untapped market for hood ass energy drinks. Especially a market like South Africa, where “pimp juice” is exactly what the little black boys were missing. Keep it pimpin!

    coon

  • Profain

    first—wtf
    bad image, bad bad image
    they already kill each other for nothin
    this is straight disaster

  • dj lemonhead

    I cant believe that yawl sitting up here acting like that every country in africa is poor and they dont have anything. Some parts are poor but there are some parts that are thriving. All it is is a got damn drink. Would it better if it had different name? No it wouldn’t cause you could still consider it exploiting a poor country. This is business and he is a business man. The only thing I could say is that I wish rappers would stop including their name in the product and just be a silent partner. It would prevent these holier than thou assholes from always having something to say. Let me ask you muafuckas a question what the fuck have you done for Africa? Muafuckin armchair activists and politicians who aint never did shit for nobody. Just sit back and complain.

  • South Africa in da House

    bout fucking time!!

  • Roadie

    first off all fuck cuban link, we have more money than you’re whole country

  • gee

    not every country in Africa is poor!!, I am for South Africa. So I say fuck all U mother fuckers.

  • simon

    fuck that, do you think that the litle black boys in africa need pimp juice, well… think again!

  • http://www.xxl.com kasi boy

    therapist Says:

    May 9th, 2007 at 8:57 pm
    Just what South Africa needed, Nelly.. Thank you. Thank you for exploiting an untapped market for hood ass energy drinks. Especially a market like South Africa, where “pimp juice” is exactly what the little black boys were missing. Keep it pimpin!

    coon

    >>>

    Profain Says:

    May 9th, 2007 at 9:53 pm
    first—wtf
    bad image, bad bad image
    they already kill each other for nothin
    this is straight disaster
    >>>>>

    Listen to ya’ll bitches commenting about a place you don’t even know you just assume that since it’s in Africa the country is automatically poor, filled with violence where people kill each other for nothin everyday (fuck outa here bitch), elephants and other wild animals are in our backyards.

    Look b4 u say sumin about my country do your research first and then comment. you bitches don’t even know were RSA is all you know is that we were given freedom through Nelson Mandela (i wouldn’t be sittin here today if it aint for him). Well i aint gonna sit here and explain to ya’ll what the country’s like aiight cause i’ll be wasting your sister’s time in the bedroom were she waiting for u to give her the 2nd round.

    Thanks to Nelly atleast some motherfucker like cuban link and profain would start to realise that business is business and you can take your’s wherever you want to. Bitch ass punks sayin’ shit about sumin they don’t even know and that’s what you do when you hate on other artist after you’re being programmed by some other bitches and lost your feel (even Mef tells you this shit) for ‘em even when a song is tight you still hate you PUNK BITCHES, fuck outa here.

  • 11kap

    Nelly the juice vendor. sounds like a lot of work. I wonder if he is enjoying that enterprise.

  • jada

    chill south africa is 1 of d richest countries in africa i dnt knw where u got dey can’t eat.N if america can hav it dey can have it 2

  • derrty boy

    yall must be stupid. South Africa isnt poor, they are a regular country and aint starving like tha rest of africa. Hell they even got a lotta white ppl living thurr. PPl thurr live in regular houses. yall stupid.

  • Wrap

    They’re lookin at producing it locally too, which means it’ll create jobs and improve the economy.

  • G Cash

    You are some ignorant ass americans, dont believe everything u c on tv.south africa is not poor,we have our own hip hop scene,club and mess around like any other person. south africa is a very open market for any business.nelly saw the opportunity to expand his empire and took it.there is a lot of cash to be made in SA

  • G Cash

    You are some ignorant ass americans, dont believe everything u c on tv.south africa is not poor,we have our own hip hop scene,club and mess around like any other person. south africa is a very open market for any business.nelly saw the opportunity to expand his empire and took it.there is a lot of cash to be made in SA

  • http://pimpjucie an-on-ms

    ok peeps gotta give G cash some props, south africa has it way better than all the other african countries and for all those who still think we have wild animals in our back yards, take a look at some of ur states (no pun intended)and see the zoo U live in…..