Ludacris to Appear in National Runaway Switchboard PSA’s
Ludacris has agreed to appear in a series of public service announcements for the National Runaway Switchboard, an organization he first partnered with in 2006. The Grammy Award winning recording artist will be featured in two 30-second and two 60-second commercials that will educate viewers on the shocking statistics of runaway children in the U.S., and raise awareness of the organization’s 24-hour runaway hotline. The PSA’s will be distributed to over 1300 broadcast and cable television networks over the next week. The mission of the National Runaway Switchboard is to raise awareness of the youth runaway crisis in America and educate youth and families about the help they can receive by calling 1-800-RUNAWAY. Since partnering with The Ludacris Foundation, the NRS has experienced a 50% increase in calls to its hotline, and a 60% increase in visitors to its website www.1800RUNAWAY.org. “Between 1.6 and 2.8 million youth run away in a year,” said Maureen Blaha, executive director of the NRS. “Having Ludacris featured in this PSA campaign will help ensure that every runaway and at-risk youth and their family know about the help they can receive by calling 1-800-RUNAWAY.” Earlier this year, the NRS announced that it will honor Luda with its “Spirit of Youth” award on November 1 in Chicago.