Lil Wayne Inks Deal with Straight Up Brands Liquor Manufacturer
Lil Wayne has entered into an agreement with liquor manufacturer, Straight Up Brands, to create an all new, branded alcoholic beverage. Further details of the deal and have yet to be disclosed, but Wayne is expected to help develop, brand and market the resulting product. The New Orleans native joins a growing list of rappers and entertainers who have partnered with the company to create customized beverages. Straight Up recently took control of the Dipset backed Sizzurp Purple Punch Liqueur following their acquisition of Rappin’ Brands earlier this year. The company also has plans to launch a pineapple flavored beverage called Lucky Nites with Houston native Lil Flip, a brand of sparkling wine with Foxy Brown, and Storm Vodka with DJ Clue.