New Atlanta group, Shop Boyz, signs with Universal Republic Records
The Shop Boyz — an Atlanta trio comprised of Fat, Meanie and Sheed — have the most added single to urban radio with their new song, “Party Like A Rockstar.” The hip-hop and rock infused track is the lead single off their debut album, Rockstar Mentality, which will now be released on Universal Republic Records on June 26. Universal Republic entered an agreement with OnDeck Records to market, distribute and release the Shop Boyz album. “We are excited to be in business with OnDeck Records,” says Monte Lipman, President of Universal Republic Records. “The Shop Boyz exemplifies the cutting edge of a bold new force in hip-hop. Their willingness to go beyond the cookie-cutter approach in every way fits our label’s artist-driven mission like a glove.” Brian Ward, CEO of OnDeck Records is also excited about the Shop Boyz new business venture. “OnDeck and the “Party Like A Rockstar” movement is already spreading well beyond the confines of the South,” he said. “Monte Lipman and Universal Republic’s great track record of thinking out-of-the-box and providing the ultimate exposure for their artists will ensure the Shop Boyz stay street and connect with the millions of fans hungering for something new in hip-hop.” The Shop Boyz will shoot a video for “Party Like A Rockstar” later this week in Atlanta.