Steve Rifkind Launches Website and Competition

loud-logo.jpgSRC Records CEO Steve Rifkind — who also founded Loud Records in 1992 — is launching a new “battle rap” competition for aspiring MCs on his websites and Contestants will be able to purchase original beats by some of hip-hop’s top producers for the low price of 99 cents a piece, and create original music using online editing tools and tips provided on the two community oriented websites. User submissions will then be pitted against music from other participants in a 10-round elimination challenge that will culminate in the Battle Rap Showdown. Celebrity producers, such as Cool and Dre, Teflon and DJ Khaled, will choose the final winner who will receive a cash award of $100,000 and a recording deal with SRC Records. The competition is a joint venture between Rifkind, Loud Records co-founder Rich Isaacson and Pure Games CEO Joseph Safina. “ and Battle Rap will revolutionize the way records are made, marketed and sold,” said Safina. “ is an online community, competition, A&R site and marketing company all rolled into one. We have assembled a great team to execute our plan and are eager to get started.” Each Battle Rap contest will run for 10 weeks, with the first round kicking off on April 15.

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  • Chicago

    In a struggle to find fresh meat i guess.

  • TerrorTwinz 07

    Hey its cool they tryin to save hiphop.I dont wanna see it die so move that shit to the nets and fuck albums and there marketing schemes.

  • jacquez
  • Nick Cicero

  • wacko G

    jaquez,are you really this fucking stupid????? quit posting ur weak shit little bitch

  • byrd

    All i have to save is now i’m going to get payed that is my game and JOE SAFINA. took my ideal to Rifkind, so if joe or steve see this shit i’m comeing for you .


    The thing with that is alot of cats that battle cant make a good song, so thats gonna be hard for alot of battle rappers. But REAL HIPHOP IS IN THE BUILDING (MYSPACE.COM/BLU-BLACK)

  • BigB

    if yall want real hip hop check out RapSpace.TV. That joint is about true skillz not games. Problem with hip hop is that everyone thinks the solution is to throw more money. Fans aint buyin that wack bling shit dawg.