Snoop Dogg and his record label, Geffen Records, have teamed up with Virgin Mobile to offer exclusive content as part of their First Dibs ringtone program. Through the deal, Virgin will offer customers the ability to download ringtones from Snoop's latest album, Tha Blue Carpet Treatment. Virgin Mobile subscribers will also have the ability to download three exclusive instrumental ringtones, including "That's That" and "Vato," as well as Snoop voice tones which feature sound bites of Snoop himself. Older material from Snoop's previous albums will also be available for use as ringtones.