M.O.P. Signs on To Push Sizzurp, Plans G-Unit Debut LP
Brooklyn group M.O.P. have signed on to endorse the Sizzurp Purple Punch Liqueur product originally developed and marketed in conjunction with Cam’ron and Jim Jones. According to Sizzurp’s distributor, Straight Up Brands, the group will push the drink with product placement in new song lyrics, music videos, and while on tour worldwide with tour van wraps, stage banners and on-stage pours. Straight Up Brands acquired Rappin’ Brands, the company that originally developed the drink, in early 2007. The company also has plans to launch a pineapple flavored beverage called Lucky Nites with Houston native Lil Flip, a brand of sparkling wine with Foxy Brown, and Storm Vodka with DJ Clue. In related news, “7:30” the first single from the duo’s upcoming G-Unit debut LP, has been selected by CBS Sports and the New York Knicks for use during their broadcasts. The video for the song, which will feature Sizzurp product placement, is currently being edited for MTV and is scheduled to debut on March 1. The new album, rumored to be called Yearly Physical, is set for a May 2007 release and the group is preparing to launch their first world tour since signing to 50 Cent’s label.