DMX to Launch DMX Authentic and Earl Simmons Signature Collection Clothing Lines
Rapper DMX is set to launch two separate clothing lines this week, DMX Authentic and the Earl Simmons Signature Collection. Initial product offerings from the lines will be limited to graphic t-shirts, however plans are underway for denims, leathers, camouflage, cotton and knits for both men and women. The overall look of the lines has been described as “no frills, utilitarian” and “basic with an edge.” The graphic t-shirts, scheduled to hit stores on February 9, will feature images that communicate DMX’s interests, such as cars, music and his pitbulls. The DMX Authentic line will offer basic pieces, while The Earl Simmons Signature Collection will offer higher-end specialty items.