Def Jam and EA to Sell Virtual Clothing in New Video Game

defjamicon.jpgDef Jam Interactive and Electronic Arts have built a feature into Def Jam: Icon, the latest installment of their popular video game that will allow players to purchase virtual clothing from real life designers. The New York Post reports that players can either choose to play as rappers such as Method Man, Jim Jones and T.I. or model their characters after themselves, as they fight to rise to the top of the music industry. As their character becomes more successful, and in turn closer to imaginary music mogul Curtis Carver, the players amass more virtual money to spend on clothing in the game. Just as a real rap star would, Def Jam: Icon players can then go to virtual clothing stores and shop for brand name gear from Sean John, Phat Farm and Rocawear. Pricing on the clothing is similar to real world designer items, with a Sean John hoodie running a player about $78. “We wanted to create as authentic an experience as possible,” said vice president of Marketing for Def Jam Enterprises, Lauren Wirtzer. The game’s designers also employed something called “clothing physics” which causes the gear to ripple and move as real clothing would when a person walks.

  • thecoolguy

    first!

  • thecoolguy

    yo def jam is dying out, dj clue flopped, shareefa flopped, roots, flopped (no offense), method man flopped (no offense), ll cool j flopped, and many more to come this record label sucks now no offense to rooots, method man, ghostface, juelz, jeezy, kanye, or sam scarfo

  • jacquez
  • http://www.myspace.com/kracktheking KR

    What the fuck that gotta do with the videogame? Everybody on it ain’t even from Def Jam…

    stupid muhfucka…

  • AR

    wtf?

  • derfla the hus’la

    As their character becomes more successful, and in turn closer to imaginary music mogul Curtis Carver, the players amass more virtual money to spend on clothing in the game. Just as a real rap star would, Def Jam: Icon players can then go to virtual clothing stores and shop for brand name gear from Sean John, Phat Farm and Rocawear.
    ^^^^^^^^^^^^^^^^^
    fucken amazing….I mean is that all they see in hophop?

    tho I can’t waite for the hollwood edition where by paris hilton and britney shop for clothing for their poodles and chuahua’s.

  • alex trujillo

    so what? you could buy clothes and shit in the last one too

  • H.O.F.F.A.

    CCCCCUUUUUURRRRRRRRRRRTTTTTTTTTTTIIIIIIIIIIISSSSSSSSSSSS

  • http://www.xxlmag.com shawn

    how the hell is jim jones on a def jam game?

  • Rae Tha Great

    Yeah why is Jim Jones on a Def Jam game maybe Jay-Z really didn’t have much say so about the game. It would be fun if Jay-Z is playable character come on the guy was on NBA Live 07. Peace

  • thekingof118

    50 cent needs to be in the game… so should Cam and Tupac.

    yeah make tupac the last man on the game.

  • Real Recognize Real

    I like the addition of The Game and TI, but that’s not enough…the game is missing some important people in Hip Hop:
    Jay-Z
    50 Cent
    Nas(is he on there?)
    Young Buck

  • September 7th

    Dumbest shit i’ve read yet… word to real recognize real, they should have pac/big/pun/big l on that shit too… rest in peace doc doom…

  • http://360.yahoo.com/deshawn772004 Anton: Hip-Hop Babysitter

    September 7th Says:

    February 13th, 2007 at 4:07 am
    Dumbest shit i’ve read yet… word to real recognize real, they should have pac/big/pun/big l on that shit too… rest in peace doc doom…

    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^

    You wanna stick dead niggaz on a video game and have them fight niggaz that are still alive? What the fuck you think this is? Quit watching Celebrity Deathmatch!

  • Bazze G

    As their character becomes more successful, and in turn closer to imaginary music mogul Curtis Carver, the players amass more virtual money to spend on clothing in the game. Just as a real rap star would, Def Jam: Icon players can then go to virtual clothing stores and shop for brand name gear from Sean John, Phat Farm and Rocawear.
    ^^^^^^^^^^^^^^^^^
    fucken amazing….I mean is that all they see in hophop?

    tho I can’t waite for the hollwood edition where by paris hilton and britney shop for clothing for their poodles and chuahua’s.

    ——————
    fucken amazing… i mean you can buy clothes soon on xxlmag.com is this all that hip hop has become? (ironi)

  • thecoolguy

    ayo kr i dont play video games if u think its a good game w/e but i dont think def jam is good anymore plus its just another way of corperate america to corrupt hip hop

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