chris_lighty.jpgChris Lighty and his Violator Management and Records have inked a deal with INTENT Mediaworks for both ad-supported and paid distribution, marketing and promotion of audio and video content over the internet. “The entertainment industry has entered a new era, one that will be marked by bold, visionary moves,” said Lighty. “Embracing the digital distribution of music and video is one of the boldest and most exciting steps we can take. INTENT’s ground breaking technology provides a direct pipeline into the digital realm for Violator’s content, creating instant opportunities and income streams for our artists and better access to music and musicians for fans.” Through Violator Management, Lighty represents some of the biggest names in rap including 50 Cent, Diddy, Missy Elliott, Busta Rhymes, LL Cool J, and Three 6 Mafia. As part of the deal, Lighty will also join INTENT's board of advisors.