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Rocawear Severs Ties With Model Accused of Racism

rocawearlogo.jpgJay-Z’s Rocawear clothing label has reportedly ended its relationship with British model Danielle Lloyd after she made racially insensitive comments on the reality show Big Brother. According to, the former Miss Great Britain and two of her fellow house mates on the British version of the show have been accused of mistreating Indian actress Shilpa Shetty. Lloyd’s fellow contestant Jade Goody reportedly told Shetty to “go back to the slums,” and Lloyd has been quoted as saying, “She’s a dog. She wants to be White.” The situation has caused an uproar in the UK, with viewer complaints flooding in to the Channel 4 network that airs the show. Lloyd had only recently been contracted to be the face of Rocawear UK and her endorsement deal is said to have been worth about $196,000. Lloyd was stripped of her title as Ms. Great Britain after it was discovered that she had a romantic relationship with of the judges.

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