Jay-Z to Appear in Super Bowl Commercial with Hall of Famer Don Shula
Jay-Z is slated to appear in a Super Bowl commerical for Budweiser Select beer alongside football Hall of Famer Don Shula when the big game airs on February 4. According to the Associated Press, the ad will feature Jay and Shula squaring off in a futuristic game of “chess-like” football rendered with holographic images. Jigga was appointed co-brand director for Bud Select in October 2006. When the agreement was announced, Budweiser said that Jay would be consulting on upcoming Budweiser Select television ads, radio spots, a print campaign and high-profile events. Hova and the beer giant teamed up in November for a collaborative Budweiser commercial featuring portions of the video for his single “Show Me What You Got,” which also featured race car drivers Dale Earnhardt Jr. and Danica Patrick.