Omar Cruz and BYI Entertainment Ink Label Deal with Interscope/Geffen

 •  XXL Magazine  •  by XXL Staff  •  61 Comments

omarcruz.jpgWest Coast sensation Omar Cruz and his label BYI Entertainment have reportedly inked a deal with industry powerhouse Universal Music Group. According to DubCNN.com, the Latino rapper’s as-yet-titled debut will be the first project released through the joint venture between BYI and Interscope/Geffen. Cruz, also known as the Latino Lyrical Assassin, has established himself as a force to be reckoned with on the underground L.A. mixtape scene since 2004 while working closely with producers such as Battlecat, Jellyroll, Javie Lopez and Rome of BYI. Rumors about an impending deal with Dr. Dre’s Aftermath label ultimately failed to materialize. However, the legendary beatsmith has reportedly signed on to provide personal advice and guidance to the up-and-coming MC. Cruz’s latest mixtape, The Cruzifiction, drops today.

  • real niggas

    OMAR, thats a paki name aint it!

  • datniggamac

    chchYEAH!!!!

  • mike

    WHO??????????????????????????

  • INTERSCOPE JACKSON

    who the fuck is omar???

  • Tyson

    Omar Cruz can B heard on DJ Skee’s Westside Hype on Sirius satellite radio sat. nights, @ 9p.m. western time, dummies… y’all won’t check cause that’s Hurricane Game’s DJ. Crabs in a barrel…

  • ReDiCuLouS

    Yo I love me some hip-hop…but I aint ever heard of this cat either…I dig Cali’s undaground scene too…but the hottest thing outta there is the Kottonmouth Kings or PotLuck…big up to Celly Cel. ~Holla~

  • http://www.byientertainment.com/ Westside

    lol u never heard of him? y’all bout to this shit aint gonna b the same niggas b wanting to know who he is when i blast that shit on my ride

  • http://myspace.com/w1kid M.A.N.D.O

    THE FUTURE OF THIS WEST COAST SHIT!!!

    O-DOT-CRUZ!!!

    Finally a latino getting the shine, they deserve, and it’s not the RE-GAY-TON shit!!!

    LATINOSSS STAND UP!!! letz take it to the TOPPP!!!

  • The ON1E

    Yo omar robbed me once, punk ass latino

  • Sickz

    Omar Cruz is the Future… F*ck fat Joe… If you haven’t heard Omar then YOu dont know jack… Thats why the east coast is fading and the west is Back …. F*CK THE HATERS

  • http://i tony

    look bitch ain’t nobody rob ya punk ass u ain’t got shit so shut the fuck up damn ne way oh yeah and redickulous in ya momma’s mouth shut the fuck up talkin shit like u really know summin if ya don’t like it the suck dick and lick ass bitch!!!!!!!!!!!!!!!!!

  • http://www.dubcnn.com Elliot

    Shouts to XXL for printing this up and shouting the source… Dubcnn.com. If you ain’t heard O.Cruz, head over to Dubcnn.com to check out and download 2 MP3s off his new Mixtape The Cruzifixion.

  • http://xxlmag.com E-man (South c)

    Yeah hey Omar I hope ya hardork will cruz you to the top Hustle hard though.

  • mr agee

    i aint heard of him.

  • http://www.ananzi.co.za PHONY YAYO

    YEAH WELL HOPE IT WORKZ OUT…
    GGGGGGGGGGG-UNOT

  • http://www.hi-flitones.com D Boy

    it’s about time for diversity in the rap community.

    http://www.hi-flitones.com

    http://www.hi-flitones.com

  • RAMMY

    never heard of this dude, but he must got somethin if he’s going to be on interscope.

  • BROOKLYN…

    They got madd music on http://www.BYIentertainment.com of Omar Cruz… Hot!

  • NUCKLES C’C

    YO’ IF YOU ANIT HEARD OF THE LATIN LYRICAL ASSASSIN…THEN YOU ANIT HEARD SHIT THIS CAT O.CRUZ IS ONE OF MY PERSONAL FRIENDS AND THIS CAT HAD THE WHOLE UNDERGROUND SHIT ON BLAST..FOR THOSE OUT THERE THAT LOVE TO TALK ALL THAT SHIT AND HATE YOU GO AND GET A 50/50 DEAL WITH THE HOTTEST LABELS OUT THERE…IN TIME THE ONE THAT NEVER HEARD OH YOU WILL I PROMISE!!!!!!!

  • http://MINDSTATELA.COM ARSANIC

    “I DONT GIVE A GOT DAMM ALL THE SHOWS YOU DID HOW MANY BEATS YOU GOT BUT WHO KNOWS YA KID”

  • NUCKLES C’C

    WESTSIDER O.CRUZ IS GONNA HIT THEM HARD…REMEMBER!!!!!!!!!!!

  • NUCKLES C’C

    EVERY NEGITIVE THOUGHT SHOULD SAY WITH NEGITIVE PEOPLE…’HATERS’

  • ReDiCuLouS

    Yo those doritos over his right shoulder makin me hungru for more….Im to go hit a Backwoods fo a minute…& I’ll address the haters ONE last time…tony is a high school drop out,fag wannabe ass nigga, “evan” is some 15 year old white boy from Wisconsin thinkin hes hard, & ching a lil bitch ass nigga suckin dick fo coke…not the narcotic but the cola product..STEP YO GAME UP bitch boys…you’ve been smashed like a pumpkin on New Hallows Eve niggaz…tell yo sistas to ~Holla~

  • SICK-SIDE

    fucking haters ………lol…….who jacked you .lol….jacked what homie your welfare check …lol……..

    anyways thats good for omar cruz ……its the LLA

  • INTERSCOPE JACKSON

    good luckk 2 this mofo, fuck Doja & wack wall, you fell in love with a stripper like T-Pain

  • “Big E” aka Biggie

    Big ups to Omar Cruz, Cops Gang bang is F’ing hard.

  • http://myspace.com/aztecsoul919 Miggie….Bitch!!!

    Yo Love the way these cats are HATING…Harcdcore…keep talking bitches..for real. You just making Omar Cruz A.K.A. Blunts LLA a bigger name. So do us a favor & keep running your mouths. Go cop Omar Cruz’s Newest mixtape…”The CRUZifixion”

    And for those that don’t know..you will so remember the name and running your mouths.

  • http://www.myspace.com/layzieboys_ent ChuBBz

    this cat omar is hard as fuck this is true G shit much love to Bluntz LLA Javie Lopez and Spantos the west los proffesionals City Boys Westcoast rap is about to change and i mean that shit

  • O BROWN

    If yall aint heard of him, yall haters will….. My nig got talent and he’s been putting it down for years…THE MAN Got skills, Big ups to Omar Cruz the West is coming Back…. NEW WEST movement…. Yall cant stop us….. MUCH SUCCESS IN THE WEST BECAUSE WE TO BLESSED TO BE STRESSED…

  • LLlim

    go on dub-cnn an listen 2 iz stuff he’s good like.can b better aswell as long as he dusnt sell out.

  • Sililoque

    check O.Cruz aka Blunts LLA Sick Sider West Coast

  • ReDiCuLouS

    ~Man as long as he ain’t hyphy, I’ll give it a spin….~

  • hardcore

    hio dat nigga cam called dat nigga jay a jiggaboo DAT SHIT IS FIIIIREa YA YAAAAAAA

  • OSIDE RYDER

    Dude is sick man!!!!! Finally diversity in the game, he is a coo cat if u want to hear a good song download the song called “armed robbers”, then u’ll see if u like him or not.

    And dont hate cause ur not makin it up there in the game. PEACE OUT!!!

  • westlosgs

    OMAR CRUZ IS HOLDING IT DOWN FOR LATINOS AND ALSO FOR THE WESTCOAST HIS NEW MIXTAPE “THE CRUZIFIXION” IS OUT RIGHT NOW AND IT HAS NOTTING BUT FIRE ON IT.CHECK SOME OF HIS MUSIC ON HIS WEB SITE http://www.byientertainment.com THE WEST NEVER WENT NO WHERE WE JUST BEEN SMOKEING THAT GREEN NOW WE BACK BITCHES!!!

  • big miggz

    If u a latino show much love to one another. this dude here is spitting LA life. if u ever lost someone, ever been hit up, love the lakers, love hip hop. man u will feel this dudes story. listen before u hate.

  • Eastcoast Rican

    Heard Dre might be doin something with this cat. that would be big, first Latin rapper with Dre plus this mexican has his own buzz. With Jimmy Iovine already behind it, it’ll probably happen.

  • Jersey Boy

    Who is this wet wipe ?????

  • roofus

    Iluv this guys muzic & freestyles Blunts LLA or omar cruz I’ve play that shit everytime I lite UP. fuck since LAST SUMMER, hear comes blunts lla tha future he has something I’ve not heard and a long time (Skill)
    P.S.
    and to all of who dont know WAKE THE FUCK UP!!!!!!!!!!! ((FUCK))

  • WestSideHype

    Don’t sleep on this cat. This mothafucka is crazy. Check him out on DJ Skee’s Westside Hype Radio Show on Sirius Satellite Radio. Live from the streets of L.A.!

  • Blo0d

    Im feelin this mexican ngga. That Cops Gang Bang track was gangsta.

  • memphis all day

    im glad when i see latinos on the come up CADA DIA

  • Evie Luv

    TOO ALL THE HATER’S THAT HAVE NEVER HEARD OF OMAR CRUZ TO BAD BITCH. ALL WE HAVE TO SAY ISINTERSCOPE HAS. WHO ARE YOU? LET’S SEE YOU PUT YO NAME ON THE MAP. LATINOS (COLOMBIAN& MEXICAN)TO BE EXACT BABY CALI STYLE!!!!! DO THE DAMN THING BLUNTS LLA

  • Hamas

    He’s good, but I think Guzzle is probably twice as good, his flows are cleaner.

  • its BYI BITCH ! !

    HAHAHA MOST OF YOU FOOS HATIN ON OMAR CRUZ JUSS CUZ HE’S LATIN U RASCIST B****’S ! !

    ITS BYI BITCH ! ! ! !

  • DC

    Another wet back tryin to flow. Its all good, he’s makin an effort. but he needs to clean up his flows.

  • COMPTONxSPEEDY

    WATCHOUT FUK THE HATERS!

  • http://www.bmi.com hip hop scholar

    THE REAL LYRICAL LATIN ASSASSIN is from the bay area! Why did he use and steal the name ASSASSIN…lol

    http://www.myspace.com/assassin

    look ^^^^^^

  • dont make me expose u to the folks that dont know you….

    yo i know this cat….known him for years…i wont knock his flow, he;s been doing it for a minute…but is he believable? eeeehhh….the dudes not a gangster, unless he started banging and slanging in his mid-twenties……judge for urself..!

  • Cali

    keep doin yo thang homie, im mexican american myself born in cali, good to see another mexican american in the rap game, stay up
    peace

  • j-hood

    If ya’ll ain’t heard of O dot Cruz, ya’ll ain’t heard nuthin…This cat is comin wit some FIRE!!!! Look out in 07

  • A.Duran

    If you fuckers havent heard of him thats cool but when yall do hear his flow i know that there is gonna be some jawdropin goin on. is that TEXAS BOY im out.

  • P. P.

    yo, Im not the type to blow any body up, but Omar cruz has some fire tracks, on The Cruzifiction, homeboy is lyricaly inclined……..yo keep repn hard……let the world know, we as a latin people have the capabilities to master any thing that is put upon us…..P.P.

  • e

    Omar Cruz is a ill west coast rapper probably the best young rapper out of cali.

    If you like Blunts LLA’s music check out Conejo, Mr. Shadow, Tego Calderon, Calle 13

  • Kaine

    good looking my boy thats right F**k T.I it on angd poping in watts and in south centrol la it official TI on the spot he gets drope. Holla

  • what

    who the fuck is omar cruz compared to t.i. people be getting this rap game mixed up in two years t.i. gon’ be sellin mo albums and making mo money than omar cruz will ever have that nigga aint neva gon make it big as t.i. they act like that comment gon hurt his money flo

  • Vato Loco

    Yo these putos trippin cuz first we took they JOBS and now we takin THE RAP GAME. Yeah bitch’s we WET BACKS. . . shit as a matter a fact we MEXICANS so don’t call us NIGGAS!!! Some of yall actin(this aint the OSCARS SO JUST CHILL) too GANSTA and think the homei BILLBOARD(R.I.P) was right,”In order to KICK,gansta SHIT these punks need a linces. SAY WHAT!!!

  • MexBone

    ITS BYI BITCH!!!!

  • FUCC J-HOOD

    j-hood n DC are racist cocksuckers j-hood aint u dat same nigger talkin shit bout mexicans on snoop doggs comment shit so fuck u fagg

  • Droops

    fuck these chumps…they talk shit about mexicans..but they dont live in cali…i bet my life these guys talk shit on here cause they know they cant say it 2 no ones face…and wtf is this dude talkin bout T.I? T.I wants all the immigrants to leave…u guys are stupid..u always compare albums and money to another rapper..money doesnt buy u respect..omar cruz>T.I…and yes im talkin about talent wise..fuck T.I’s albums..ofcourse T.I has more albums cause obviously T.I has been signed for how many years? u stupid fucks…lyrically cruz is better…whats funny is how in the fuck do u guys just talent off of album sales and money..yall the reason why good music is dead..a bunch of groupies who are slaves to the radio and BET…grow the fuck up and judge talent the right way..not off of how many spins it gets off the fucken radio and music videos…people like u guys are they real bitches who get pimped into listening to trash music…

  • mrnyc

    Hip Hop is dead. Cruz is very a underrated artist.. first time i herd this cat i was amazed. Def. gonna put the west on the map . Very explosive not like these other fake rappers..YOOO XXL PROVIDE SOME OF THESE PEOPLE WITH A FULL IN DEPTH article on this man. give Cruz his spot light not these other fake rappers..patiently waiting for SIGN OF THE CRUZ LP..