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Diddy Celebrates Cologne’s Success By Opening NY Stock Exchange

diddy.jpgSean “Diddy” Combs attended the New York Stock Exchange’s opening bell yesterday (April 3) with Estee Lauder executives to celebrate the success of his new cologne, Unforgivable. Since being officially released in February 2006, the Estee Lauder–distributed scent has become the number-one selling men’s fragrance in U.S. department stores. “When we set out to create this fragrance, I wanted to revolutionize this industry,” Diddy said in a statement. “I launched Unforgivable like an album… and we have hit number one! I am a boy from Harlem, and to have this kind of success right out of the box is truly beyond my wildest dreams.”

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