Jay Rock, Most Hood

Photography Travis Shinn

Gov’t Name: Johnny McKinzie
Age: 25
Reppin’: Watts, California
Notable Releases: Single: “All My Life in the Ghetto,” 2008; Guest verse on Omarion’s “Hoodie,” 2010
Currently Working On: Debut album: Follow Me Home, due summer 2010
Label: Top Dawg Entertainment/Warner Bros.
Aligned With: No one
Side Hustle: Mentoring youth at the William Nickerson Recreation Center in Watts, California
The Next 10 Years in Hip-Hop Will Be… “like how it used to be…alive.”

  • http://myspace.com/giantfashions CeasThaGIANT

    Goddamn Jay u put it down on the verse….shit gave me goosebumps *pause*

  • manman2012

    this nigga went off on this shit!

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  • http://www.myspace.com/kidikarusraps kid ikarus

    dope. as a rapper my philosophy is to always go hard and dude came hard nh, respect!

  • give_her_da_black_d***

    nigga nobody cares about your philosophy. j rock is tough though. mad props.

  • give_her_da_black_d***

    nigga no one cares about your philosophy. you prolly suck. J rock is the truth.

    • where’d_hiphopgo

      actually the kids pretty nice, like really really nice, i was surprised, you should check him out, he needs more music tho. but this j rock cat is the truth no doubt. two new rappers i will deff be keeping my eye on.

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  • mArriccboy

    JAY ROCK, MAYBY BEST NEW RAPPER. but why he isnt yet release album.

  • http://xxlmag.com Mikee $tar

    J. Cole
    Drake
    Big Sean
    XV
    Chip Tha Ripper (MOST DEFINETLY SHUD BE HERE)
    Skyzoo
    Freddie Gibbs
    Red Cafe (Also Shud Be Here)
    Nipsey Hussle
    Nicki Minaj/Jay Rock

    OJ Da Juiceman & Wiz Khalifa Arent Even Freshmen !!

    • whatever

      @Mikee: Drake and Nicki Minaj? They aren’t even Freshmen anymore other XXL screwed up with that one last year, plus they didn’t even wanna be on this list this year because they felt they weren’t freshmen anymore. Other than that I agree with your list.

  • ThinkRich

    Don’t get me wrong he’s sick, Same with everyone else on the list but OJ. But I wish they did real freestyle’s on here. Only person to do it was Charles Hamilton last year I think.

  • neliBOI

    watts represent. walk with me