Photography Travis Shinn

Gov’t Name: Jermaine Cole
Age: 25
Reppin’: Fayetteville, North Carolina
Notable Releases: Single: “Lights Please,” 2009; Guest verse on Jay-Z’s “A Star Is Born,” 2009; Mixtape: The Warm Up, 2009
Currently Working On: As-yet-untitled debut album, due late spring 2010
Label: Roc Nation/Columbia
Aligned With: Jay-Z
Side Hustle: Producing
The Next 10 Years in Hip-Hop Will Be... “another golden era.”