Jeezy returns. Today (Nov. 30), the veteran Atlanta rapper revealed the title, release date and cover for his new album. The project, titled simply Pressure, will be released on Def Jam on Dec. 15.

The rhymer's announcement comes as a bit of a surprise, but it's one he's actually been teasing for a little while now. For the last several weeks, the Snowman's been using the hashtag #TrustYaProcess on his social media accounts. It appears to be a very slight flip of the Philadelphia 76ers motto of #TrustTheProcess, with Jeezy's version calling people to "trust in oneself to overcome life's most difficult challenges." Dope.

To announce Pressure, Jeezy, who signed with United Talent Agency last summer, uploaded an extra-cinematic trailer to his Instagram account. In it, Jeezy pulls up in his flossy white Ferrari before stepping onto the snow-covered road. At that exact moment, a triumphant new track, presumably from his Pressure album, begins playing, and we know the Snowman has arrived.

"PRESSURE. 12/15. #TrustYaProcess," he captions the appropriately epic trailer. You can pre-order Pressure through Jeezy's official online store and cop official #TrustYaProcess gear from the same place.

Peep Jeezy's Trap or Die 3 follow-up trailer and the full cover for Pressure below the trailer.

Def Jam

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