Big K.R.I.T. Promotes Positivity in Official “Keep the Devil Off” Video
Big K.R.I.T. is gearing up to release his highly-anticipated third studio album, 4eva Is a Mighty Long Time, next week, and we're getting another teaser of what to expect. The Mississippi native drops off the official video for his "Keep the Devil Off" record, which features some artsy black-and-white visuals.
While K.R.I.T. released a previous version of the video during his album announcement, he now has the official visuals with the new release.
The Alex Nazari-directed video promotes the Southern MC's message of positivity on the innovative song, and features social media star, KidaTheGreat, who walks around a neighborhood, showing off a slew of his signature dance moves in front of local residents. As K.R.I.T.'s rhymes are played in the background, we eventually get glimpses of him standing in a silhouette in between shots of KidaTheGreat's dance moves.
It's been a lengthy wait for fans of the "Confetti" rapper, as K.R.I.T. has not released an official album since 2014, when he dropped Cadillactica. His upcoming project is slated to be a double album that will contain a total of 22 tracks, and apparently, no other guest features. K.R.I.T.'s supporters will have to wait until its release on Oct. 27 next week to find out what's in store for their ears.
Watch the official music video for Big K.R.I.T.'s "Keep the Devil Off" record below.
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