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Rich The Kid Drops “Cookies & Sherbert” Music Video

RichTheKidVEVO via YouTube
RichTheKidVEVO via YouTube

Rich The Kid is back with a new music video, this time releasing the visuals for “Cookies & Sherbert.” Directed by GoodBoyShady, the video alternates between first-person and third-person shots, as we see Rich posted up in a kitchen.

Switching back to a first-person view, you can see the rapper look down at his hands before we see his back as he walks through Times Square in New York. The trippy visuals end with Rich standing in an alley as the screen begins to flicker and the image fades away.

The Atlanta rapper has remained busy over the last month. After dropping the “Cookies & Sherbert” single, Rich remixed Tay-K’s “I Love My Choppa.” He then followed that up by collaborating with Roy Woods for the song “New New.”

In June, Rich inked a deal with Interscope Records after being in talks with other labels. Speaking with XXLthe rapper said, “I was talking to different labels, Columbia, RCA , Epic. I decided not to sign with Epic even after L.A. Reid offered me a crazy deal. [Senior Vice President of A&R at Interscope] Manny Smith and Interscope CEO John Janick understand me and my vision for myself and also my label. Interscope gave me the opportunity to take over the game completely and that’s what I’m going to do.”

Check out the Rich the Kid’s “Cookies & Sherbert” video below.

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