Rick Ross Drops Video for “Idols Become Rivals”
When Rick Ross puts out a music video, you can already assume he'll be shooting something visually as stunning as a blockbuster summer movie. He's kept on brand with his Maybach Films production company by continually putting out cinematic-looking music videos like his latest one, "Idols Become Rivals." Watch it below.
Aside from meeting the high standard for a Rick Ross visual, "Idols Become Rivals" is most likely a special video since it dealt directly with the personal topic of his personal relationship with Birdman. Abandoning Chris Rock and his yelling about Belaire Rosé and Wingstop for the intro, director Ryan Snyder chooses to open with a fiery sermon about choosing cash or God. The Cash Money pun is obvious, leading us to believe God is equated to Rick Ross. This is confirmed by the following scene of a burning bush, a reference to the story of the burning bush in the Bible. That's where God speaks to Moses about freeing the slaves. In a sense, "Idols Become Rivals" is an opportunity for Rick Ross to speak directly to Birdman.
Other than the usual shots of a Maybach and an enormous property titled the Promise Land (a 302-acre, 104-room estate), the video takes important cues from the lyrics, like showing an image of Bangladesh after Ross raps, "Last request, can all producers please get paid?" Bangladesh has made it known that Cash Money hasn't paid him what he is due. The video also pans over several plaques that DJ Khaled earned by working with Cash Money when Ross mentions Khaled being done wrong by "they."
"Idols Become Rivals" is off of Rick Ross' last album Rather You Than Me. You can watch the video for the song below.
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