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Dice Soho Runs It Up in “Too Much” Video

WORLDSTARHIPHOP via YouTube
WORLDSTARHIPHOP via YouTube

For many rappers, stunting is a habit. For Houston’s own Dice Soho, it looks like the only way he even knows how to live. At least that’s the case in his new visual for his XoOnTheBeat-produced banger, “Too Much,” off his project, You Could Have.

Littered with flossy whips, jewelry and stacks of cash, the new video brings Dice Soho’s lyrics about living to the limit to life. Throughout the clip, the talented prospective XXL Freshman struts around what appears to be a large garage, smoking, flossing and of course, parlaying with some baddies. His friends are there too.

Dice offered up the story of how his flosser’s anthem “Too Much” came to be when we spoke with him upon the song’s release in February.

“This song was recorded late night in H-town at one of the homies FA’s studio,” he told XXL. “Getting lit with the homies, going through beats and finally found the right one then went crazy on it. Showing the world what Icey Life World Wide is about. The upcoming project You Could Have has so much dope production from Dez Wright to the legend Mike Dean. This year’s plan is to drop the album and watch it grow, release a lot of music and visuals, do more tours around the world and festivals. Most importantly, turn the knob up and gain more recognition.”

You can see Dice Soho’s latest attempt to gain more recognition by peeping the video for “Too Much” below. Also, keep an eye out for his forthcoming You Could Have project, which should be dropping soon.

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