After heading to Atlanta with Rich Homie Quan and New York with Dave East, Boost Mobile continues its “We Are Where You At” campaign in the West Coast with Nipsey Hussle, where he highlights the hip-hop hotbed of Los Angeles and its surrounding neighborhoods.

The 2010 XXL Freshman, who recently dropped his Famous Lies and Unpopular Truths EP, takes a tour around different L.A. ‘hoods, starting with his community in the Crenshaw District.

"My music is influenced by L.A. culture,” Nipsey says. “L.A. hip-hop is so different, it's so diverse. Out here it's like funk-inspired, it's like ‘70s skating rink-inspired at times. It's Zapp and Roger-inspired, it's house party era-inspired. The production is like West Coast, ghetto rap music."

Besides detailing the sound of the music, Nipsey also drops names of the artists who have come out of Crenshaw. "Music-wise, Battlecat is from over here. He's probably one of the biggest names to come out of [Crenshaw District]," he shares. "Kurupt, when he came out of Philly, he ended up coming to this community and being embraced and really showing love and building a bridge over here also."

Compton's impact on hip-hop is recognized by the “FDT” creator too. He goes on to mention the influence of Compton rappers including YG, Kendrick Lamar, N.W.A, The Game and Dr. Dre. "I think Compton got a unique culture also,” Nipsey states. “Kinda like Crenshaw, it's different over there. They got their own style. It's authentic, it's West Coast and it's specific. The world is curious about those types of places. Compton got such a legacy in hip-hop."

Watch Nipsey Hussle also talk about locales like Long Beach, East L.A., South Central and more. The rapper even touches on his own music and how he shows love for where he comes from in his raps.

In a world full of rules and restrictions, Boost Mobile offers a new idea. Go Unlimited for just $30/mo. No overages. No games. No kidding. Set yourself free with Boost Mobile. We Are #WhereYouAt.

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