Big Scoob dropped his new album, H.O.G., earlier this month, and comes correct with the Jason Cantu-directed video for his lead single, "Bitch Please" featuring E-40 and B-Legit, out today on XXL.

The clip includes serious meetings with serious beverages and some parking garage stunting. When it comes to the inspiration for the video, Scoob wanted to give more meaning to the word hustle. “Well, you can tell from the hook, ‘I’ve been hustlin’ since the 10th grade,’ which is definitely true," Scoob tells XXL. "But you know these days we got more than just one hustle. It’s not just street hustles, we’re flipping these mansions, cars, businesses, you name it. I just wanted to show all sides of that in the video and show me kicking it with my folks like we normally do.”

As for tapping 40 and B-Legit for the track, Scoob didn't think twice. “No question about it, E-40 and B-Legit are legends from where I’m from and had to have them on my album," he shares. "They fit perfect on the uptempo beat. When we asked if they’d come to KC and be in the video, they came through like the real ones they are, no questions asked.”

 

The song first dropped in late September, with production by Makzilla and JMAC Tracks. H.O.G. which stands for Hand of God, was released on Nov. 4, with additional features from Tech N9ne, Killer Mike, Wrekonize, Paul Wall, Krizz Kaliko and Bumpy Knuckles.

The album comes five years after Scoob dropped projects like his Damn Fool and the No Filter EP. Scoob explained the album title, saying, “When Strange Music CEO Travis O’Guin asked me to come back and do this album, I figured it had to be the hand of God. Like, maybe this is something I need to do so I can get more popular with these youngsters to where they’ll listen to me more and I can get my message to ‘em and let them know there’s more to life than the streets and rap."

“I’ve lost a lot of close friends to the penitentiary, to homicide,” he continues. “So I feel like the fact that I’m still here, I have something I need to say.”

Watch the "Bitch Please" video up top.

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