Danny Seth Is Haunting in “Time Is of the Essence” Video

British import Danny Seth drops the video for "Time Is of the Essence" from his Perception album. The dark video follows a disturbed looking man with blood on his hands as he walks through a club unnoticed. Once he opens the door to a backroom, he finds Seth covered in blood performing in front of a flag of the United Kingdom. The shocking images stick with you long after the video is over. “This visual plays as a continuation from my previous track, ‘I Arise Because,’" he told HNHH. "It starts with me arriving from the desert, but follows the journey of the boy with the blood. We follow his journey, as he backtracks through this club trying to remember why he has blood on his hands. When he enters the bathroom, he has a breakdown, remembering that something has happened.”

Seth dropped his Perception album back in September and has been garnering a steady buzz on two continents.  "I always felt like even before people listem to my music they will alwyas have a preconceived perception of me," the rapper told The FADER when his album dropped. "I'm White, Jewish and from London, trying to take on the U.S. hip-hop scene. So the whole ideology of the tape is, leave your thoughts and notions behind and let my music change your perception, because when you close your eyes your ears open up."

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