KR's fan base has unfurled rapidly, albeit in an unconventional way. The Los Angeles native has seen his Soundcloud plays skyrocket--in some cases, to the level of major label-backed stars--but still enjoys the profile of a digital-only artist. And while he's one of the most listened to artists in certain pockets of Southern California, he remains completely anonymous to many hip-hop fans around the country, including those who stay up-to-date on organically grown regional rap. That could soon change. KR today (Nov. 9) lets loose with the video for his minor hit "Bout That," a sultry, slinking number that should make its way into after-hours playlists nationwide. The clip is constructed appropriately: all close-ups, red lighting, multiple partners. For more on the up-and-comer, check out his interview with XXL's The Break.

 

 

 

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