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Steve Rifkind

Steve Rifkind

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Russell Simmons And Steve Rifkind’s Goal For ADD52 Is To Develop The Next Star

Back in 2013 Russell Simmons, Steve Rifkind and film director/producer Brian Robbins (director of Varsity Blues, Good Burger, Hardball) partnered with Universal Music Group to create All Def Music—a record label whose goal is to promote and develop artists through the medium of YouTube—and came up with ADD Management...

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Russell Simmons "Work Hard...Play Harder" Lounge Sponsored by Courvoisier and W Hotel - Arrivals
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Russell Simmons And Steve Rifkind Have A New Tool For Unsigned Artists

Russell Simmons and Steve Rifkind announce the launch of ADD52 at SXSW. ADD52 will be a platform for emerging artists and will debut one original song and video each week by unsigned acts for fifty-two consecutive weeks...

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rappers child support
$40K
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Russell Simmons, Brian Robbins and Steve Rifkind Team Up To Launch New Label

Russell Simmons, Steve Rifkind and Brian Robbins are coming together to push forward their latest innovative idea.

Earlier today, Universal Music Group announced their partnership with Simmons, Rifkind and Robbins to launch All Def Music, which is a label that will center around signing, developing and promoting artists on YouTube...

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Steve Rifkind Partners With Upstart Basketball League

Music industry veteran Steve Rifkind will be partnering with a new basketball league in a branding capacity...

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Steve Rifkind: “Yes, It’s True, I’m Leaving SRC Universal”

Having helped launch the careers of the Wu-Tang Clan, Mobb Deep, Big Pun and Akon, SRC's Chairman and CEO announced that he's stepping down from his post...

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Timeline of Ma$e’s Post Retirement Career

XXLMag.com highlights the rapper-turned-pastor-turned-rapper's post retirement career...

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Asher Roth Signs to Def Jam Through SRC Label, Loud Records Resurrected

Senior Vice President of Island Def Jam, Shawn Pecas, confirmed via Twitter that Asher was now part of the Def Jam family...

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Diddy, Jay-Z, More Court Odd Future

The group has some big demands in order to sign on the dotted line...

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“Who Can Get Busy”: XXL’s Feature On the Growing Trend of White Rappers [April 2011 Magazine Exerpt]

Labels searched tirelessly for the next great White hype after Eminem crashed the party in 1999. They failed. There are a slew of White rappers poised for a big breakthrough. What's changed?

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Joell Ortiz Still A Free Agent Despite Tweets, Manager Says

As of this morning, the Slaughterhouse body remains a free agent...

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