partnership

A few months back, adidas, the current NBA on-court and off-court merchandiser, announced that it would not renew its contract with the NBA after the 2017-18 season. Stepping in as the future merchandise provider for the NBA will be Nike...

Reebok shook the sportswear industry last week after announcing their partnership with Grammy-nominated artist Kendrick Lamar. K.Dot will be featured throughout Reebok's global campaign ads and in the fall of 2015, the TDE artist will launch his very first limited edition collection with the brand...