NBA

Before Golden State Warriors point guard Steph Curry started playing at an MVP level this season, Drake shouted out the baller on "0 To 100" with the line "I been Steph Curry with the shot/Been cookin' with the sauce, chef, curry with the pot,boy ...

Adidas, the official on-court apparel provider for the NBA, unveiled today the uniforms and apparel for the 64th NBA All-Star Game on Feb. 15 in New York City. Designed by adidas, the uniforms pay tribute to New York City’s basketball history and unique boroughs while paying tribute to NYC’s legacy as the mecca of sports, music and fashion. The clean,...

With the holiday season approaching, the NBA has decided to add more flavor to the Christmas Day games by releasing a collection of "Ugly" holiday sweaters. With the NBA being the primetime sport which everyone will be tuning into on Christmas Day, the league is releasing an ugly sweater for each team that will be playing on the jolly day...

Washington Wizards guard John Wall met with fans at a New York City Foot Locker last night to celebrate the launch of his first adidas signature shoe, the J Wall 1. John signed autographs and took photos with fans who lined up around the building for a chance to meet the NBA All-Star...

Video: Masai presenting Drake with his new #Raptors jacket.

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Update: (Oct. 29, 7 p.m.): Watch the full version of the NBA on TNT ad featuring Kendrick Lamar's single "i" above. ---- Kendrick Lamar's ""i"  is still shedding off positive energy.  As the song continues to shatter records, the NBA is using the single to promote their 2014-2015 season. It will be fe...

Common has always been a hooper. The Chi-Town lyricist delved into basketball at a very young age and showcased his skills on numerous occasions during past NBA All-Star Weekends. He also played a basketball player when he starred in Just Wright...

Macklemore is known to be a true sneakerhead, and his love for the Jordan Brand has been well-documented through interviews and his music. Today, the "Thrift Shop" rapper took to his Instagram to show off a bit and stunt on the sneaker community with a pair of Player Exclusive Air Jordan 6's...

It's been well publicized that Pharrelll Williams will be curating the upcoming soundtrack for NBA 2K15, but the entertainer along with his top hat will also be a part of the video game. Pharrell will be one of the characters that will make a cameo in the MyCareer mode for NBA 2K15...

On Wednesday (Sept. 17),  the National Basketball Association and premium luxury audio brand HARMAN held a press conference at HARMAN’s flagship store on 54th st. downtown, New York.  Media, NBA & WNBA affiliates joined together to explore and experience the quality of the HARMAN products. On top of the gadgets, ...