Merlin

In an unusually, well, swift move for such a monolithic company, Apple made waves this week by reversing course on a major issue. The electronics giant plans to launch Apple Music at the end of this month, and with it take the digital music streaming world by storm. How...

For as much time, money and media attention as has been invested into the music streaming world, lines of allegiance and legality can still be murky. In a major move toward uniformity, SoundCloud has reportedly signed an agreement with Merlin, a music licensing agency, that will pay over 20,000 independent record labels in exchange for their music appearing on SoundCloud. Acc...

In pursuing independent artists and labels, Beats Music has inked a deal with British agency, Merlin. On Thursday the streaming music service publicly announced a multi-year licensing deal with Merlin, an indie agency that negotiates digital licensing deals on behalf of its 20,000 members, including those that represent the likes of Prodigy...