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MC Serch

MC Serch

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MC Serch Is Selling His Sneaker Collection For $75,000

MC Serch's sneaker collection is currently on the market for a whooping $75,000, so if you're a size 12.5 or 13 kicks, this may be an opportunity to for you to step up your game in the sneaker department...

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Meet The Guy Behind “Rap Shirts For White People”

Earlier this week, the T-shirt brand Rap Shirts For White People generated much buzz online due to the content on the shirt. The brand is pretty much self-explanatory, with tees that feature altered rap lyrics for White people...

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For anyone with even a passing knowledge of hip-hop, Nas' debut album Illmatic—which dropped 20 years ago this Saturday (Apr. 19)—is a landmark, a stepping stone for the genre, and easily one of the greatest albums of all time. Beginning to end, in 10 songs that stretch barely 40 minutes, Queensbridge's finest laid out his life story, from his days as a kid pissin' in the projects' elevator to gun fights and stick ups with corner kids and homies from the block, to snagging mic time in the booth when the legends who walked before him didn't show up. In short, it's as close to perfect as anyone has come before or since to capturing the lifestyle, energy and emotion that comes from growing up in the projects of New York City.

But like any album, the product doesn't create, package and sell itself; there's a team of people outside of Nas, Large Professor, DJ Premier and the team of phenomenal producers that helped craft the sound and tone of the album. One of the most instrumental on that team was MC Serch, the former rapper from 3rd Bass who had just put out a song called "Back To The Grill," featuring a young Nas in one of his earliest performances on wax. Believing in the young Queens spitter, Serch agreed to help Nas secure a record deal, shopping his demo before finding him a home with Faith Newman, a new A&R at Columbia who had just moved over from her early days at Def Jam.

Together, Serch and Newman helped helm Illmatic, handling the A&R duties, making sure samples cleared, smoothing out the legalities and tracking down the bootlegs that began to appear almost everywhere in the weeks leading up to the album's release. With the album's anniversary on Saturday, XXL has spoken to a number of people who were instrumental in helping turn Illmatic from a budding idea from a rising MC into a full-blown reality that would change the face of hip-hop forever. Here is MC Serch's story. —Dan Rys
For anyone with even a passing knowledge of hip-hop, Nas' debut album Illmatic—which dropped 20 years ago this Saturday (Apr. 19)—is a landmark, a stepping stone for the genre, and easily one of the greatest albums of all time. Beginning to end, in 10 songs that stretch barely 40 minutes, Queensbridge's finest laid out his life story, from his days as a kid pissin' in the projects' elevator to gun fights and stick ups with corner kids and homies from the block, to snagging mic time in the booth when the legends who walked before him didn't show up. In short, it's as close to perfect as anyone has come before or since to capturing the lifestyle, energy and emotion that comes from growing up in the projects of New York City.

But like any album, the product doesn't create, package and sell itself; there's a team of people outside of Nas, Large Professor, DJ Premier and the team of phenomenal producers that helped craft the sound and tone of the album. One of the most instrumental on that team was MC Serch, the former rapper from 3rd Bass who had just put out a song called "Back To The Grill," featuring a young Nas in one of his earliest performances on wax. Believing in the young Queens spitter, Serch agreed to help Nas secure a record deal, shopping his demo before finding him a home with Faith Newman, a new A&R at Columbia who had just moved over from her early days at Def Jam.

Together, Serch and Newman helped helm Illmatic, handling the A&R duties, making sure samples cleared, smoothing out the legalities and tracking down the bootlegs that began to appear almost everywhere in the weeks leading up to the album's release. With the album's anniversary on Saturday, XXL has spoken to a number of people who were instrumental in helping turn Illmatic from a budding idea from a rising MC into a full-blown reality that would change the face of hip-hop forever. Here is MC Serch's story. Dan Rys

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MC Serch Always Knew Nas’ ‘Illmatic’ Was The Greatest Album Of All Time

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MC Serch Remembers Illmatic’s Popularity with Bootleggers

The 20th anniversary of Nas’ Illmatic is right around the corner and it has executive producer, MC Serch, and former Columbia Records A&R, Faith Newman, reminiscing on the bootlegging issue they had when the iconic album was first released...

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18 Rappers With New Or Upcoming Television Shows

Over the last year, more and more rappers have been playing major roles on televisions. Whether they created the shows themselves or are acting in them, plenty of rhyme slingers are jumping from the recording studio to your living room...

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Watch First Episode Of MC Serch’s New Talk Show

MC Serch, 1/3rd of the legendary 90s group 3rd Bass, launched his new daytime talk show Serch yesterday. The talk show's title draws inspiration from the MC's intention to help people rise from personal conflicts and "get back on their grind, to a better state of mind...

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MC Serch Has A Daytime TV Show

Notable rapper MC Serch from the Hip-hop group 3rd Bass makes his debut on daytime TV in Serch.

“The daytime show will be the perfect balance to that of Maury and Dr...

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17 Rappers Who Became Reality TV Stars

Whether you like it or not, hip-hop is prime fodder for reality TV. From rapper-versus-rapper competitions to melodramatic relationship exposés, the inherent drama of the rap world offers a goldmine of opportunities for television producers...

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Best Hip-Hop Tweets Of The Week
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Hip-Hop Tweets Of The Week, 5/12-5/18

This week in the world of Twitter, Kanye West announced the project of his newest visuals across the globe, Diddy trolled the world with Downton Diddy, Lil Wayne discussed his daughter's graduation, French Montana announced Coke Boys South and more...

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Who’s Got The Juice: 22 Rappers Who Can Actually Act

Rappers have a strange relationship with the cinematic arts. While a few truly talented MCs have parlayed their musical fame into successful and rewarding cinematic careers, a greater number of others have dived head-first into the world of film and royally bombed...

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