Kevin Durant

There has always been this natural, cozy connection between hip-hop and basketball. Just one of those pairings that make sense, in an unexplainable yet explainable way. From Chuck D. shouting out Charles Barkley to Phife Dawg name-dropping Scott Skiles to Tunechi making an entire song dedicated to Kobe Bryant, the two just feel right together—like peanut butter and jelly, or Liberals and Birkenst

Nike Sportswear returns with the Lifestyle KD VI for Kevin Durant in their newest "Birthday" color-way in celebration of the young superstars upcoming 25th birthday.  The sneaker features a grey canvas upper with white polka dots, metal boot lacing, red padded double tongue and turquoise sole. The...

Entertainment Basketball Classic and Reebok opened the gates last-night to the legendary Rucker Park for the summer finale. The night included a surprise guest list of celebrity appearances from athletes to entertainers. Swizz Beatz along with Fabolous were among those in attendance to watch the Breakout Camp high-school all-stars for one of the final games of the Rucker Park 2013 summer season...

It's official. Kevin Durant has signed to Jay-Z's Roc Nation Sports agency. Earlier today, KD posted a photo on Instagram of himself and Hov inking the deal, which has been rumored to be in the works for several weeks. "Grateful for this opportunity with Roc Nation Sports...

Even though Jay-Z may be under investigation by the NFL Players Association, it appears that the NBA has no problem with Hov's sports agent transformation. ESPN reports that Jay has been officially licensed as an NBA sports agent under his Roc Nation Sports management firm...

It's become pretty well established that most rappers will attempt to act at some point in their careers—XXL even recently ran a list naming 22 MCs who actually have acting chops. But what about the opposite: celebrities picking up the mic? Drake and...

In a lengthy interview with HardknockTV, Wiz dishes on his relationships with Dr. Dre, 50 Cent and Kevin Durant, says he didn't charge Joe Budden for the feature on No Love Lost, and discusses the frequent talk of molly in rap. He also says he's recently been listening to Flying Lotus, Thundercat, Curren$y, Max B, Joey Bada$$ and Riff Raff...

Bron Bron partied at Tao Nightclub alongside Kevin Durant and Russell Westbrook, among others...

2K Sports and Visual Concepts finally unveils the cover to their latest installment in the NBA 2K video game series...

Weezy wants the Heat to "beat da dog sh!t" out of Thunder in the NBA Finals...

Though he was raised in Philly, Privaledge currently resides in Oklahoma, and wants to bring his sound across every region as he comes up under the wing of basketball stars Kevin Durant and James Harden...

With the threat of an NBA lockout, Game is able to bring in the heavyweights to his Drew League basketball team...